Program / Archive / Red Apple 2024

11:00 — 11:45

15 November
11:00-11:45

AUGMENTED REALITY (AR) – IS THE SAME SIGNIFICANT IDEA AS A SMARTPHONE?

discussion

March, 21

11:00 — 11:45

15 November
11:00-11:45

RAJDEEPAK DAS, Leo Burnett India (20 Cannes Lions) | MILLION GODS, BILLION HOPES

lecture

March, 21

11:00 — 12:20

15 November
11:00-12:20

MACS | BUMBLE FOR HELPING PROGRESS OR HOW TO CREATE IDEAS?

workshop

Universal University Hall

11:00 — 11:45

15 November
11:00-11:45

HOW MOSCOW IS GETTING GOOD FOR THE LAST 500 YEARS (EUROPEAN CITY, CLEAN AND BEUTIFUL)

discussion

March, 22

11:55 — 12:40

15 November
11:55-12:40

SIMON GILL, Isobar EMEA (3 Cannes Lions) | EXPERIENCE LED TRANSFORMATION

lecture

March, 21

11:55 — 12:40

15 November
11:55-12:40

CENTENIALS - THE GENERATION OF EMPLOYEES THAT WILL CHANGE YOU

discussion

March, 22

12:30 — 13:20

15 November
12:30-13:20

BRITISH HIGHER SCHOOL OF ART & DESIGN | AWAKENING CALL OF THE BLACK PANTHER: WELCOME TO THE FUTURE!

seminar

Universal University Hall

13:10 — 13:35

15 November
13:10-13:35

HOW TO ORGANIZE THE FOOTBALL WORLDCUP ... WITH BRANDS

discussion

March, 22

13:10 — 13:35

15 November
13:10-13:35

NIKLAS FRINGS-RUPP, FOUNDER, MIAMI AD SCHOOL EUROPE | 12TH PLAYER

small talk

March, 21

13:30 — 14:30

15 November
13:30-14:30

MACS | EVENT 3.0. TRENDS AND CASES.

seminar

Universal University Hall

13:45 — 14:30

15 November
13:45-14:30

CATALIN DOBRE, McCann Worldgroup (33 Cannes Lions) | ARE YOU KIDDING ME?

lecture

March, 21

14:40 — 15:25

15 November
14:40-15:25

ALEXANDER SCHILL, Serviceplan Group (75 Cannes Lions) | THE TRANSFORMATIVE POWER OF ÜBERCREATIVITY

lecture

March, 21

14:40 — 15:50

15 November
14:40-15:50

MOSCOW FILM SCHOOL | IT'S NOT A SHAME TO SHOOT AN AD

public talk

Universal University Hall

14:40 — 16:20

15 November
14:40-16:20

MAIN BRANDING TRENDS

lecture

March, 22

15:35 — 16:20

15 November
15:35-16:20

ANDREY GUBAYDULLIN, RA Voskhod (9 Cannes Lions) | WHO'S THE BOSS?

lecture

March, 21

16:00 — 18:00

15 November
16:00-18:00

BRITISH HIGHER SCHOOL OF ART & DESIGN | MARKETING-EXPRESS

workshop

Universal University Hall

16:30 — 17:15

15 November
16:30-17:15

BILL YOM, Cheil Worldwide HQ (13 Cannes Lions) | GROWING UP WITH TECHNOLOGY, BUT WHAT MATTERS IS CREATIVITY & PASSION

lecture

March, 21

16:30 — 17:15

15 November
16:30-17:15

DON'T EVER DO THAT

lecture

March, 22

17:25 — 18:10

15 November
17:25-18:10

THERE IS A PRESENT. SCALE VALUE REBRANDING OF THE ST. PETERSBURG COMPANY BUSHE

lecture

March, 22

17:25 — 19:00

15 November
17:25-19:00

"FANCY STATE | BRANDS AND CELEBRITIES: SECRETS OF SUCCESSFUL COLLABORATIONS"

discussion

March, 21

11:00 — 12:30

16 November
11:00-12:30

BONNI AND SLIDE | SECRETS OF FAR OUT PRESENTATION

workshop

March, 24

11:00 — 11:45

16 November
11:00-11:45

TECHNOLOGIES THAT TRANSFORM USER EXPERIENCE

lecture

March, 22

11:55 — 12:40

16 November
11:55-12:40

MARCO MONTEIRO, FCB (25 Cannes Lions) | MAKERS CULTURE

lecture

March, 21

11:55 — 12:40

16 November
11:55-12:40

THE MAIN TRENDS OF THE MODERN GAMING INDUSTRY

12:45 — 14:15

16 November
12:45-14:15

WORDSHOP | CANNES LION OR BILLION DOLLARS?

workshop

March, 24

12:50 — 13:35

16 November
12:50-13:35

THE SOUND OF THE FUTURE - THE FUTURE OF THE SOUND

discussion

March, 22

12:50 — 13:35

16 November
12:50-13:35

EKATERINA NAZAROVA| INSTAGRAM: CREATIVITY IN VISUAL PLATFORM. AWARD CEREMONY RED APPLE IN NOMINATION AS BEST CREATIVITY ON INSTAGRAM.

lecture

13:45 — 14:30

16 November
13:45-14:30

EFFECTIVE MIX: INFLUENCE AGENTS, MEDIA AND CREATIVE OMNIKANALITY

discussion

March, 22

13:45 — 14:30

16 November
13:45-14:30

SERGEY MINAEV | ESQUIRE - THE EXPANSION OF BRANDS BOUNDARIES

lecture

14:30 — 16:00

16 November
14:30-16:00

VOLNA/ADINDEX | FAIL STORIES: HOW NOT TO DO ADVERTISING

discussion

March, 24

14:40 — 15:25

16 November
14:40-15:25

JAKOB STIGLER, Mano (11 Cannes Lions) | WHY ADVERTISERS SHOULD LAUNCH THEIR ADS LIKE THEY LAUNCH THEIR PRODUCTS?

lecture

March, 21

14:40 — 15:25

16 November
14:40-15:25

TO BECOME A PART OF THE NEWS: ADVERTISING THAT IS DISCUSSED

discussion

March, 22

15:35 — 16:20

16 November
15:35-16:20

ROMAN ZARIPOV | WHY DID I SPEND 2 MILLION RUBLES IN A YEAR ON THE EXPERIMENTS WITH HYPE?

lecture

March, 21

15:35 — 16:20

16 November
15:35-16:20

BRAND PLATFORM AS A BASIS FOR THE DEVELOPMENT OF IT-PRODUCT

discussion

March, 22

16:15 — 17:45

16 November
16:15-17:45

IKRA | CREATIVE TEAMS ON THE CLIENT SIDE: EXPERIENCE OF CREATIVE ENVIRONMENTAL IMPLEMENTATION IN YANDEX.TAXI

seminar

March, 24

16:30 — 17:15

16 November
16:30-17:15

RUBEN OGANESYAN | HOW THEY BUILD MARKETING ON TNT

lecture

March, 22

16:30 — 17:15

16 November
16:30-17:15

Make it SIMPLE

lecture

March, 21

17:25 — 18:10

16 November
17:25-18:10

POKRAS LAMPAS | FUTURE OF ART

lecture

March, 21

19:00 — 21:00

16 November
19:00-21:00

RED APPLE 2018 AWARDING CEREMONY

March, 21