The award is given to an agency from one country, which obtains the highest amount of scores for the prize-winning works (an agency can be both network and independent).

The award is given to clients, which obtains the highest amount of scores for the prize-winning works.

The award is given to a agency, which obtains the highest amount of scores for the prize-winning works in media block of categories (an agency can be both network and independent).

The award is given to the agency, whose cases received the most points for the prize work in the marketing categories (the agency can be both online and independent).

The award is given to the agency with the highest total score for the prize-winning submissions in creative block of categories. Creative agencies, both global and independent are eligible.

The award is given for effective long-term cooperation between an agency and a brand, whose cases have received awards at the Festival for at least three consecutive years. Points are calculated based on the number of prizes in the following categories: Creative, Media and Marketing. Shortlists are not considered. A couple "Agency + Brand" can only receive a special prize once every three years

The award is presented for the best project that corresponds to the main theme of the current year in Russia. In 2024, the award will be given to participants whose work is related to the theme "Year of the Family". The award will be decided by a special committee of experts.