Winners / Red Apple 2025

Video Craft

Best Direction

silver

The Wings of Love

Zebra Hero

silver

For the strongest…

Goryachiy Tsekh Yandex Eats’ creative studio

bronze

For Parts — Go to Drom

Zebra Hero

bronze

Motiv Telecom. Anti-fraud

Voskhod

Best Script

bronze

For Parts — Go to Drom

Zebra Hero

bronze

The Labyrinth

Voskhod

short-list

The Wings of Love

Zebra Hero

short-list

Motiv Telecom. Anti-fraud

Voskhod

Best Music

gold

The Labyrinth

Voskhod

Best Visual Effects and Animation

bronze

The Wings of Love

Zebra Hero

Best Art Direction

bronze

For the strongest…

Goryachiy Tsekh Yandex Eats’ creative studio

short-list

For Parts — Go to Drom

Zebra Hero

short-list

The Labyrinth

Voskhod

Long-form content

silver

The Wings of Love

Zebra Hero

Music video

gold

grand-prix

The Labyrinth

Voskhod

Video: Sectors

Automotive

silver

For Parts — Go to Drom

Zebra Hero

Film for non-profit

gold

The Wings of Love

Zebra Hero

silver

The Labyrinth

Voskhod

bronze

Parents can

Агентство «Родная Речь»

Banks and finance

short-list

TBC Bank. Real hands

Voskhod

Advertising Excellence

Single Media

bronze

Snowflick delivery

Агентство «Родная Речь»

The lowest budget creative solution

silver

Gnomdoms

Panda Digital

short-list

Delivery Doors

BBDO

Integrated Campaign

Mixed Media

bronze

Art in the Details: The Intercom Symphony

The Clients

short-list

Things used to be better

Zebra Hero

Non-profit / Charity

bronze

The Wings of Love

Zebra Hero, BrainingGroup, DIDENOK TEAM

Brand Transformation

short-list

Art in the Details: The Intercom Symphony

The Clients

short-list

There Will Be Light

Агентство «Родная Речь»

Excellence in Audio

Best Original Song

short-list

Fonbet fan anthem

Friends Moscow

Creative use of PR

Best PR-campaign for B2C

silver

Lazy Luxury Festival

Goryachiy Tsekh Yandex Eats’ creative studio

bronze

Pink mood burger

Агентство «Родная Речь»

short-list

There Will Be Light

Агентство «Родная Речь»

short-list

Kilometers of good stories

Avito Auto X Jami Lup X SpotLab

Best PR-campaign for B2B

short-list

There Will Be Light

Агентство «Родная Речь»

Best Viral PR Campaign

silver

Gnomdoms

Panda Digital

short-list

Kilometers of good stories

Avito Auto X Jami Lup X SpotLab

Social Media campaigns: Sectors

Food & Drink

short-list

Ice unpacking

Агентство «Родная Речь»

Banks and finance

bronze

Money's trip. Tochka Bank

Voskhod

Games & Gaming

bronze

The cube‑headed campaign for the rebranding of the STALZONE game

YELLOW YETI

Influencer and Content Marketing

Reach & Impact

short-list

Ice unpacking

Агентство «Родная Речь»

short-list

Kilometers of good stories

Avito Auto X Jami Lup X SpotLab

Social Video

gold

The Labyrinth

Voskhod

User Generated Content

short-list

Pink mood burger

Агентство «Родная Речь»

Content for non-profit

silver

The Wings of Love

Zebra Hero, BrainingGroup, DIDENOK TEAM

Interactive: Instruments

Viral Ads

silver

Happy Accountant's Day!

Voskhod

silver

Apelsin x Colleagtion: A Pocket-Sized Video

Colleagtion

Mobile

short-list

Good Stories Chat

Avito

Interactive: Technology

Creative Use of Technology and innovation

short-list

Touch the New: Yandex Search with Alice AI

Yandex Creative Studio 7.47

short-list

Archetypes of the Avant-Garde

SberMarketing

short-list

The Desire scanner

Goryachiy Tsekh Yandex Eats’ creative studio

short-list

There Will Be Light

Агентство «Родная Речь»

Creative Use of Data

silver

Brusnika Developer. Agiotage

Voskhod

bronze

There Will Be Light

Агентство «Родная Речь»

short-list

Role of the Woman by Prometheus AI

Агентство «Родная Речь»

Best Creative Use of AI for Content Creation

short-list

Korol i Shut Multiverse in Yandex Maps

Re:evolution

short-list

Nereditsa: Return of Light

SberMarketing

New realities

silver

Korol i Shut Multiverse in Yandex Maps

Re:evolution

Best Creative Use of Gaming Platforms

short-list

Good game! Tochka Bank.

Voskhod

short-list

The Atomic Ration from Pyaterochka — the first phygital food line

Teammate

short-list

Korol i Shut Multiverse in Yandex Maps

Re:evolution

Creative Use of O2O

bronze

Lime umbrellas

Partner - Yandex

Interactive: Craft

Best Digital Design & Illustration

bronze

How to gift 84 cups and never repeat yourself

Showrunners

Best Animation & Motion Graphics

short-list

BubOkko: how was created the fluffiest cartoon brand character

Okko

Websites

gold

Brusnika Developer. Agiotage

Voskhod

short-list

Rollton Olive — A Drop of Olive Oil Changes Everything

CreativePeople

OUTDOOR & INDOOR: SECTORS

Food & Drink

silver

Snowflick delivery

Агентство «Родная Речь»

Telecommunications

short-list

There Will Be Light

Агентство «Родная Речь»

gold

ChatGPT advertises Yandex AI

Yandex Global Search

Sports

bronze

Go Home!

Soda x D Innovate Group; Bench! x D Innovate Group

short-list

OUR TAVARISH

Instinct

Digital outdoor advertising on interactive digital displays: sectors

Environmental, Social, and Corporate Governance

short-list

Shitty Dogs

Wings The Agency

Craft in outdoor & indoor

Best Print Craft

short-list

Shitty Dogs

Wings The Agency

short-list

Letter to the Editor

Точка Банк

Best Craft in Non-Standard

short-list

Love Ulockers

Агентство «Родная Речь»

short-list

Smarter than Everyone

Friday! TV Channel

Communication Design

Corporate Identity

gold

The Identity for Museum of Soviet Arcade Machines

ONY

bronze

So:tvorenie

Dotorg

bronze

The "Nutcracker" Ballet Theatre Identity

Voskhod

bronze

Dmitri Hvorostovsky Krasnoyarsk Foundation for the Development of the Arts

BBDO Branding

bronze

Rurik's Estate. Under the Wing of History

ENDY

bronze

Magnit Boost

19agency84

bronze

From There to Here

Супрематика

short-list

OSNOVA of branding

DDVB

short-list

Aspectum

Terminal Design Branding Agency

short-list

Curl fest

The Сlients

short-list

G8 — Creative Food Court

REDKEDS

short-list

Digital Real Estate Expert

Супрематика

Promotional Item Design / Merch

silver

Advent music calendar

Muhina Branding & Design

bronze

Red in the City. Alfa x MAKEY

Creative Agency “Alfa”/Alfa Bank Belarus/Makey

short-list

A woman’s place…

Goryachiy Tsekh Yandex Eats’ creative studio

Visual communications

bronze

Lazy Luxury Festival

Goryachiy Tsekh Yandex Eats’ creative studio

bronze

Native North

radugadesign

short-list

Made to Split. Yandex Split

Yandex Fintech Creative Studio x Sinners

short-list

Live Pages: Designed by Tolstoy

Cheil

Communication design for non-profit

silver

Invisible design for the 'Invisible Foundation'

The Сlients

short-list

Connecting Generations

The Сlients

Label and Packaging

Drinks

bronze

Drip Coffee Packaging: “Mouse, sit down and listen.I think it turned out well”

bushe

Food Products

bronze

Aojin. The depth of flavor

ENDY

Creative communcations strategy

Exellence in Creative Strategy

bronze

Pink mood burger

Агентство «Родная Речь»

short-list

Role of the Woman by Prometheus AI

Агентство «Родная Речь»

short-list

Love Cup

Агентство «Родная Речь»

short-list

"Dress Me Kids": How a Fashion Brand Replaced TV with Its Own Show and Won

Okkam Creative

short-list

World Classics VTB

DDB Navigator

short-list

There Will Be Light

Агентство «Родная Речь»

short-list

Cian helps you get it

Луч Фильм / Looch film, стратегическое агентство САД

short-list

Manifesto: Anything you want is there

Goryachiy Tsekh Yandex Eats’ creative studio

short-list

ESSA Bath Bottle

Panda Digital

Creative use of analytics and audience insights

bronze

There Will Be Light

Агентство «Родная Речь»

short-list

Role of the Woman by Prometheus AI

Агентство «Родная Речь»

Creative breakthrough solutions

bronze

Go Home!

Soda x D Innovate Group; Bench! x D Innovate Group

short-list

Not for the Tick — a campaign about work that means something

Hate Agency

short-list

Art in the Details: The Intercom Symphony

The Clients

short-list

OUR TAVARISH

Instinct

short-list

There Will Be Light

Агентство «Родная Речь»

Best Cross-Cultural Campaign

short-list

Pelotica de Goma: The Legacy

La Web Figital Agency C.A,

short-list

VTB Classics

DDB Navigator

short-list

Things used to be better

Zebra Hero

short-list

OUR TAVARISH

Instinct

short-list

Kilometers of Good Stories on Avito Auto

Авито Авто, JAMI LUP, Spot Lab

Branding

Rebranding / Repositioning Campaign

silver

Live Pages: Designed by Tolstoy

Cheil

bronze

Dymshits and Partners. The whole world is data

Dotorg

short-list

Refresh of mobile operator Yota: Be different

ONY

short-list

CSS. Billions of new openings

Dotorg

short-list

Cian Rebranding

ESH Gruppa

short-list

Rebranding of X5: Landscape of opportunities

ONY

Best Branding Platform

short-list

Soyuzspetsodezhda — a brand platform for a PPE manufacturer

Plenum

Non-Digital Branded Content

silver

Art in the Details: The Intercom Symphony

The Clients

short-list

Calm Calendar

Luta agency

short-list

ALFA PAGES

Creative Agency “Alfa”/Alfa Bank Belarus

Digital Branded Content

bronze

Brusnika Developer. Agiotage

Voskhod

bronze

Good game! Tochka Bank.

Voskhod

bronze

"Farms Are Calling": The B2B Campaign That Looked Nothing Like B2B

Avito, agency Okkam Creative, production TAPE

bronze

Korol i Shut Multiverse in Yandex Maps

Re:evolution

short-list

"Dress Me Kids": How a Fashion Brand Replaced TV with Its Own Show and Won

Okkam Creative

short-list

Three Roads, One Story

Panda Digital

Branded Content for Non-profit Organisations

gold

The Labyrinth

Voskhod

Native Advertising

short-list

Love Ulockers

Агентство «Родная Речь»

Creative Brand Experience

bronze

Money's trip. Tochka Bank

Voskhod

short-list

TOP-X5 bouldering festival

Х5

short-list

International contemporary art exhibition "VMESTE": Art as part of a healing environment

State Autonomous Institution “Mediacenter”

short-list

Aigenis case

Luta agency

short-list

A street of joy for Honkai: Star Rail fans

IGM (Igrofest LLC)

short-list

Art in the Details: The Intercom Symphony

The Clients

short-list

ESSA Bath Bottle

Panda Digital

Sectors

Food & Drink

bronze

Magnat GOLD Plays Jazz of Joy

Initiative (ADV Group), FilmWay

short-list

«Pyaterochka» is got your back - Gamechanger Gametainment Strategy. From game lore to local store.

Teammate

Other FMCG

short-list

INFLUENCE BEAUTY. AI or REAL?

АПГРЕЙД ДЕЛЬТА

Retail & Consumer Services

short-list

Shoppertainment Livestreams: Turning Shopping into a Show

Perfluence

B2B

short-list

Happiness Isn’t Measured in Square Meters

Avito Real Estate

short-list

Creating a Culture of Hospitality Together

Avito Travel

Environmental, Social, and Corporate Governance

silver

Fraud-Roulette.ru – People’s Resistance Against Fraudsters

SkyTecKnowlogy (SkyAlliance)

Non-profit

silver

The Wings of Love

Zebra Hero, BrainingGroup, DIDENOK TEAM

Realty

short-list

Go Home!

Soda x D Innovate Group; Bench! x D Innovate Group

Education

short-list

By That Count, Every Day Is Math Day

DAO. Yandex Education Creative Studio

Telecommunications

gold

There Will Be Light

Агентство «Родная Речь»

Banks and finance

bronze

Mona Lisa: Smile to Pay as an art

Mosaic

short-list

Welcome to Kapibarovsk: the city where IT hearts melt

SkyTecKnowlogy (SkyAlliance)

Channels

Best Use of Screens

short-list

Mandragora: AI Opera at the Mariinsky Theatre

SberMarketing

Best Use of Audio Platforms

short-list

Freedom from Earworms

Goryachiy Tsekh Yandex Eats’ creative studio

Best Use of Print / Outdoor

bronze

Letter to the Editor

Точка Банк

Best Use of Ambient Media

silver

There Will Be Light

Агентство «Родная Речь»

bronze

Love Unlockers

Агентство «Родная Речь»

short-list

Delivery Doors

BBDO

short-list

Welcome to Kapibarovsk: the city where IT hearts melt

SkyTecKnowlogy (SkyAlliance)

Best Use of Events and Stunts

short-list

Go Home!

Soda x D Innovate Group; Bench! x D Innovate Group

short-list

Curry Sauce is Back

Агентство «Родная Речь»

short-list

Couch Commentators

Sirena Sports Creative Studio

short-list

Glyph Integration at VK Fest

The project was developed and executed in-house by the Dzen team, without agency involvement

Best Use of Digital

short-list

Сorrect Me If You Can

RBC

short-list

Special project "Resumatch by hh.ru and Samokat"

Hate Agency

short-list

Scream louder — your wallet will thank you

IGM (Igrofest LLC)

short-list

Streaming From The Lost World

La Web Figital Agency C.A,

Best Use of AdTechnology/MarkTechnology

gold

Fraud-Roulette.ru – People’s Resistance Against Fraudsters

SkyTecKnowlogy (SkyAlliance)

silver

Nereditsa: Return of Light

SberMarketing

silver

Call Ded Moroz: Putting AI to Work for New Year Magic

SkyTecKnowlogy (SkyAlliance)

bronze

GigaChat x Central Television

SberMarketing

short-list

Kotex POME Tech: How a Data-Driven Approach Brought Mothers and Daughters Closer

Mediaminded (Group4Media), T2 AdTech Redllama, Sons & Partners

short-list

There Will Be Light

Агентство «Родная Речь»

short-list

Mandragora: AI Opera at the Mariinsky Theatre

SberMarketing

Best Use of Data & Programatic

gold

There Will Be Light

Агентство «Родная Речь»

bronze

Kotex POME Tech: How a Data-Driven Approach Brought Mothers and Daughters Closer

Mediaminded (Group4Media), T2 AdTech Redllama, Sons & Partners

Best Use of O2O

short-list

DIXY: From the Game to the City

Hybrid

Best Use of Mixed Media

short-list

By That Count, Every Day Is Math Day

DAO. Yandex Education Creative Studio

short-list

How to survive burnout: Big Lunch, “CHE!” and Max +100500 have launched the series “Office Phoenixes”

EVEREST Sales House, UM (ADV Group), Arena (ADV Group), ADV+Content

short-list

Things used to be better

Zebra Hero

Best Direct to Consumer Marketing Campaign

bronze

Call Ded Moroz: Putting AI to Work for New Year Magic

SkyTecKnowlogy (SkyAlliance)

Best use of single media

short-list

ChatGPT advertises it's competiitor

Yandex Global Search

Best use of channels for non-profit

short-list

The Wings of Love

Zebra Hero, BrainingGroup, DIDENOK TEAM

short-list

Turn the World Upside Down

TrendFox

New Media

bronze

Friday! × Sber Terminals

Aura Communications Agency, Gazprom-Media Holding

short-list

The Atomic Ration from Pyaterochka — the first phygital food line

Teammate

short-list

Shoppertainment Livestreams: Turning Shopping into a Show

Perfluence

Celebrity Integration

gold

Kilometers of good stories

Avito Auto X Jami Lup X SpotLab

bronze

Curry Sauce is Back

Агентство «Родная Речь»

bronze

Burak Ozcivit and Avito: The theater begins with a wardrobe!

Avito Goods

short-list

Ice unpacking

Агентство «Родная Речь»

Influence marketing

silver

Gifts That Became Content

sup

bronze

No brief. Just beef.

Yota

short-list

Ice unpacking

Агентство «Родная Речь»

Content

Best Branded Content

silver

Yota x Soundcloud Kid

Vinou

bronze

By That Count, Every Day Is Math Day

DAO. Yandex Education Creative Studio

bronze

Svadbushka — A Branded Series in Which Alice AI Becomes a Co-Creator of a Wedding.

sup

short-list

“Now I’m the Boss!”: How SberBusiness Turned Banking Products into a TV Encyclopedia of Advice for Small Business Owners

SberMarketing

short-list

"Na Nogtyakh" ("All About Nails"): how SberBusiness turned a popular profession among women entrepreneurs into business advice on national TV

SberMarketing

short-list

Fraud-Roulette.ru – People’s Resistance Against Fraudsters

SkyTecKnowlogy (SkyAlliance)

Best use of Content Including Sponsorship

short-list

"Na Nogtyakh" ("All About Nails"): how SberBusiness turned a popular profession among women entrepreneurs into business advice on national TV

SberMarketing

Best Collaboration

gold

Pink mood burger

Агентство «Родная Речь»

short-list

Art in Coffee. Coffee in Art

bushe

short-list

There Will Be Light

Агентство «Родная Речь»

short-list

ESSA Bath Bottle

Panda Digital

Best brand media

short-list

Selectel Academy

Selectel

Best Content for non-profit

gold

The Wings of Love

Zebra Hero

Content from influencers

silver

Yota x Soundcloud Kid

Vinou

bronze

How Alisa AI Helped Drysyasisya

Mikhailov&Partners

short-list

Shoppertainment Livestreams: Turning Shopping into a Show

Perfluence

short-list

One museum. Tree perspective

Narrators

short-list

Ice unpacking

Агентство «Родная Речь»

Best use of AI in content

gold

GigaChat x Central Television

SberMarketing

silver

The Lamb Who Knows Your Name

Askona

silver

Mandragora: AI Opera at the Mariinsky Theatre

SberMarketing

short-list

Creation of an AI Music Band for the "Dobry Cola"

Cake.ru

short-list

The cube‑headed campaign for the rebranding of the STALZONE lzone game

YELLOW YETI

MEDIA EXCELLENCE

Impact Campaign

gold

grand-prix

There Will Be Light

Агентство «Родная Речь»

silver

Fraud-Roulette.ru – People’s Resistance Against Fraudsters

SkyTecKnowlogy (SkyAlliance)

Excellence in Media Insights & Strategy

bronze

Love Cup

Агентство «Родная Речь»

short-list

There Will Be Light

Агентство «Родная Речь»

short-list

Heard Together

Panda Digital

Best Use of Integrated Media

short-list

My Work Side

SberMarketing

short-list

Welcome to Kapibarovsk: the city where IT hearts melt

SkyTecKnowlogy (SkyAlliance)

Best Use of Media in Limited Budget

gold

Delivery Doors

BBDO

bronze

A Lipstick with Pelmeni Flavour

Mikhailov&Partners

short-list

Go Home!

Soda x D Innovate Group; Bench! x D Innovate Group

short-list

Сorrect Me If You Can

RBC

Best Use of Influencer

bronze

No brief. Just beef.

Yota

short-list

Pelotica de Goma: The Legacy

La Web Figital Agency C.A,/ BUENTIPO

short-list

Ice unpacking

Агентство «Родная Речь»

Activations B2C

Best Sales Promotion Campaign

bronze

Sharply profitable! How Lenta turned a traditional promotion into an exciting detective story starring Leonid Kanevsky

SberMarketing

B02 Best Event Marketing Campaign (Including Sponsorship)

silver

Pivnov Non-Marathon: Easier Than It Seems

Mikhailov&Partners, CREON

Best Trade and Retail Marketing Campaign (Including Merchandising)

short-list

Sharply profitable! How Lenta turned a traditional promotion into an exciting detective story starring Leonid Kanevsky

SberMarketing

Best Integrated Campaign

bronze

Pink mood burger

Агентство «Родная Речь»

short-list

The LETOILE premiere is sold out with Select Pluses

Свои Плюсы

Best Brand Loyalty Campaign

gold

Their World

BBDO

silver

T2 Mondays: New Level of Loyalty Program

McCann

bronze

There Will Be Light

Агентство «Родная Речь»

short-list

«Pyaterochka» is got your back - Gamechanger Gametainment Strategy. From game lore to local store.

Teammate

Best Use of Strategy

bronze

“Blue Tractor” × 1st DSK: A Children’s Tale, a Business Trail

FUSE MDG – lead communications agency; Proximity Media – lead media agency

bronze

«Pyaterochka» is got your back - Gamechanger Gametainment Strategy. From game lore to local store.

Teammate

short-list

There Will Be Light

Агентство «Родная Речь»

Best AI-Powered Activation

silver

Korol i Shut Multiverse in Yandex Maps

Re:evolution

bronze

"Fairy Tales for Loved Ones": How MegaFon turned AI voice cloning into a fairy tale, and the fight against scammers into "Eva" activations.

Mate Digital

short-list

Archetypes of the Avant-Garde

SberMarketing

Influencer Sales

short-list

Shoppertainment Livestreams: Turning Shopping into a Show

Perfluence

Innovation Tools

short-list

Alfa-Bank’s “Cashback Utilization” campaign reimagined cashback as an in-game currency, transforming a familiar retention tool into an additional revenue stream

Alfa-Bank

Activations B2B

Best Use of Strategy

silver

There Will Be Light

Агентство «Родная Речь»

bronze

Role of the Woman by Prometheus AI

Агентство «Родная Речь»

bronze

"Farms Are Calling": The B2B Campaign That Looked Nothing Like B2B

Avito, agency Okkam Creative, production TAPE

Best Integrated / Omnichannel Campaign

bronze

We Do More

Creative Agency “Alfa”/Alfa Bank Belarus

short-list

“Farms Are Calling”: An Influencer as a Trust-Building Bridge in B2B

Аvito Х Okkam Х Таре

short-list

There Will Be Light

Агентство «Родная Речь»

HR Brand

silver

Сorrect Me If You Can

RBC

silver

Industrial Runway Show

Braining Group

short-list

My Work Side

SberMarketing

short-list

RETAILITY SHOW

TVIN

Marketing Effectiveness

Creative Effectiveness

gold

Dogumentaries: the first movies for dogs by Okko

Okko

gold

"Farms Are Calling": The B2B Campaign That Looked Nothing Like B2B

Avito, agency Okkam Creative, production TAPE

silver

Things used to be better

Zebra Hero

silver

HONOR X9 — Proved by Russia

emg

bronze

Pink mood burger

Агентство «Родная Речь»

bronze

World Classics VTB

DDB Navigator

short-list

Sharply profitable! How Lenta turned a traditional promotion into an exciting detective story starring Leonid Kanevsky

SberMarketing

Breakthrough on a Budget

silver

Gnomdoms

Panda Digital

bronze

Salmonleggings

Another Agency

Long term effect

gold

«Pyaterochka» is got your back - Gamechanger Gametainment Strategy. From game lore to local store.

Teammate

bronze

VTB Classics

DDB Navigator

short-list

Avito: One Big "Good Story"

Avito

Short term effect

bronze

Game Against the Rules: How Major Grom and Black Russia Hacked Mobile Gaming Benchmarks

Blackhub Games

bronze

Pink mood burger

Агентство «Родная Речь»

bronze

Burger King x KISH

Zeytz

bronze

Sharply profitable! How Lenta turned a traditional promotion into an exciting detective story starring Leonid Kanevsky

SberMarketing

short-list

"Fairy Tales for Loved Ones": How MegaFon turned AI voice cloning into a fairy tale, and the fight against scammers into "Eva" activations.

Mate Digital

short-list

AQUA VITAMIN

SALMON GRAPHICS

Brand Launch/re-launch Campaign

silver

Heard Together

Panda Digital

bronze

GО́L. Nothing But the Game: How a New Service Became Part of Fans’ Football Routine

ASTAMEDIA

short-list

AQUA VITAMIN

SALMON GRAPHICS

Digital campaigns

Digital Campaigns

silver

Korol i Shut Multiverse in Yandex Maps

Re:evolution

bronze

"Farms Are Calling": The B2B Campaign That Looked Nothing Like B2B

Avito, agency Okkam Creative, production TAPE

Online Guerrilla & Ambient

bronze

“Fake”: A Campaign That Went Beyond the Screen

Okko

short-list

Creatives looking for work

After Agency, Redkeds

short-list

Korol i Shut Multiverse in Yandex Maps

Re:evolution

short-list

Last chance

Goryachiy Tsekh Yandex Eats’ creative studio

Data-Driven Solutions

short-list

Year in Review 2025

Mosaic

short-list

Four Paws: Two Levers of Customer Growth: +45% New Customers and -9% Churn

RTA

Digital Interactive Experience

silver

The Atomic Ration from Pyaterochka — the first phygital food line

Teammate

bronze

Yota Scroll Marathon: Turning a Gen Z Habit into a Winning Move

—

bronze

Сorrect Me If You Can

RBC

bronze

"Fairy Tales for Loved Ones": How MegaFon turned AI voice cloning into a fairy tale, and the fight against scammers into "Eva" activations.

Mate Digital

bronze

Shoppertainment Livestreams: Turning Shopping into a Show

Perfluence

short-list

INFLUENCE BEAUTY x Yandex Music: Every look has its own sound!

PHD

short-list

I LOVE Bryullov: Sber technologies at the Tretyakov Gallery

SberMarketing

Digital Strategy

silver

Pyaterochka: 100 Million Views on Social Media

BÜRO, Усилитель вкуса

bronze

«Pyaterochka» is got your back - Gamechanger Gametainment Strategy. From game lore to local store.

Teammate

Best Digital AI-Driven Campaign

gold

Korol i Shut Multiverse in Yandex Maps

Re:evolution

bronze

"Fairy Tales for Loved Ones": How MegaFon turned AI voice cloning into a fairy tale, and the fight against scammers into "Eva" activations.

Mate Digital

Campaigns: sectors

Food & Drink

silver

Pink mood burger

Агентство «Родная Речь»

short-list

VkusViLL wiLL cook weLL

GREAT

Dark Market

silver

Pivnov Non-Marathon: Easier Than It Seems

Mikhailov&Partners, CREON

Automotive

bronze

Kilometers of Good Stories on Avito Auto

Авито Авто, JAMI LUP, Spot Lab

short-list

Click on Avito Auto!

Avito Auto х MORE

Retail & Consumer Services

short-list

Sharply profitable! How Lenta turned a traditional promotion into an exciting detective story starring Leonid Kanevsky

SberMarketing

Leisure

short-list

One museum. Tree perspective

ICM

Media / Entertainment

silver

Mamonty: Uniting generations against fraud

Okko

B2B

silver

"Farms Are Calling": The B2B Campaign That Looked Nothing Like B2B

Avito, agency Okkam Creative, production TAPE

short-list

Role of the Woman by Prometheus AI

Агентство «Родная Речь»

Non-profit

gold

The Wings of Love

Zebra Hero, BrainingGroup, DIDENOK TEAM

silver

Unforgettable Reminders

Realweb

bronze

WORTH SIGNING UP FOR

Instinct

Realty

silver

Guarantee for a Husband

REDKEDS

Marketplace & e-commerce

bronze

For the strongest…

Goryachiy Tsekh Yandex Eats’ creative studio

short-list

Manifesto: Anything you want (is There)

Goryachiy Tsekh Yandex Eats’ creative studio

Telecommunications

gold

grand-prix

Their World

BBDO

bronze

T2 Mondays: New Level of Loyalty Program

McCann

bronze

There Will Be Light

Агентство «Родная Речь»

Banks and finance

silver

World Classics VTB

DDB Navigator

bronze

Cybersecurity Is No Fairy Tale

SberMarketing

Games & Gaming

silver

The Atomic Ration from Pyaterochka — the first phygital food line

Teammate

short-list

Rostelecom Games: Earning a Place in Gaming

MullenLowe

short-list

«Pyaterochka» is got your back - Gamechanger Gametainment Strategy. From game lore to local store.

Teammate

Marketing disciplines

Best Use of Ambient

short-list

Open a Branch, Create Art

Creative Agency “Alfa”/Alfa Bank Belarus

short-list

There Will Be Light

Агентство «Родная Речь»

Best Use of Public Relations

short-list

Pivnov Non-Marathon: Easier Than It Seems

Mikhailov&Partners, CREON

short-list

Gnomdoms

Panda Digital

Best Use of Data

bronze

There Will Be Light

Агентство «Родная Речь»

short-list

You can’t manage a brand on gut feeling

Avito Travel

short-list

AI Judge for an Industry Award

SberMarketing

Influencers

bronze

Kilometers of Good Stories on Avito Auto

Авито Авто, JAMI LUP, Spot Lab

bronze

Rocketbank Is Back

Hate Agency

bronze

Ice unpacking

Агентство «Родная Речь»

short-list

Heard Together

Panda Digital

Best Use of In-store Materials and Installations

bronze

Try on the ring

Affect

Best Use of Event

gold

Pivnov Non-Marathon: Easier Than It Seems

Mikhailov&Partners, CREON

bronze

Love Cup

Агентство «Родная Речь»

bronze

Industrial Runway Show

Braining Group

Best Use of Digital Tools Including Mobile

silver

Korol i Shut Multiverse in Yandex Maps

Re:evolution

Best Use of Sales Promo

silver

How Pyaterkoslav and the Rus helped Pyaterochka in the game

Teammate

bronze

Pink mood burger

Агентство «Родная Речь»

bronze

Burger King x KISH

Zeytz

Best Use Of Sponsorship

short-list

“Blue Tractor” × 1st DSK: A Children’s Tale, a Business Trail

GPM Ads, FUSE MDG, Proximity Media

Best Use Of Collaboration

silver

Cybervillage × BLACK RUSSIA: How a Spacetime Anomaly Bridged Two Worlds

Blackhub Games

bronze

Industrial Runway Show

Braining Group

bronze

Smartavia’s Right Here

G communications

short-list

Red in the City x Makey

Creative Agency “Alfa”/Alfa Bank Belarus/Makey

short-list

ESSA Bath Bottle

Panda Digital

Молодые креаторы

The best creative campaign

gold

Street Shelter

silver

Hot Hits

Аксенова Александра

silver

BUY ICE. GIVE WARMTH.

ЭВА

silver

NOT EVERY WINTER STORY IS A FAIRY TALE

Rassvet.digital

silver

The Irony of Fate

—

bronze

Nochlezhka-talk

Cтудент

bronze

Cold Audience

MADS

short-list

A letter for you, that never reached Santa Claus.

Российский университет дружбы народов имени Патриса Лумумбы.

The best viral campaign

gold

Too Pulpy

УрФУ имени первого Президента России Б.Н. Ельцина

bronze

Pulpy Dopamine Pit Stop

The best design

gold

DOPAMINE CARDS

Аксенова Александра

silver

Wallet Pocket Filter

Аксенова Александра

bronze

Keep It Close

Аксенова Александра

The best cross-format promo campaign

gold

EVERYBODY HERE

Bogomolova Mariia, Tarabrina Aleksandra, Axenova Alexandra

bronze

SberCat's Nine Lives

Авторский почерк

bronze

Fluffy Birthday

MADS