What would it take for brands to truly deliver on the ambitions and visions set out at the start of the campaign process? When Mano asked over 100 brand owners and CMOs across Asia, Europe and US what is the biggest barrier for connecting with the consumer with the brand campaigns they cited “Agency integration” and Lack of relevant insights” as the two biggest barriers for success.
Jakob addresses the state of relevance in times of disconnectedness and explains why every marketer who really wants to win in the market for conversations needs to start launching their ads like any other product.