Fabio is a Head of Media at Purpple. He has over 26 years of experience in media with a focus on multi-platform concepts (traditional media, direct marketing, CRM, advertising, digital media for branding and performance), Data-Driven, and precision marketing. 

He has over 26 years of experience and a focus on multi-platform strategy (traditional media, direct marketing, CRM, advertising, digital media), Data-Driven and precision marketing.

His expertise includes the ability to handle ambiguity, solve complex problems and scale a large and widely dispersed organization, establish close working relationships with key executives internally and externally, and successfully interact and negotiate at the executive level with clients, agencies and agency teams.

Fabio graduated in Marketing and Business Management from FGV and in Neuroscience and Behavioral Science from PUCRS. He has worked for many major advertising companies in Brazil such as Rapp, Y&R, Africa, Euro, Sync, EC (partner), Vbeta, TBWA Group (ID and Lew Lara), Babel Azza and now Purpple Comunicações. Fabio is currently working with brands such as Avenue, Aiqfome, Baccio Di Latte, Cargill, Centauro, Samsung, Pearson.

Fabio has been an Effie, Abemd and IAB award winner.