Carlos Alberto is the Chief Growth Officer of The Smart Media. 

Born in Mexico City, Carlos hold a degree in Commerce and International Business from La Salle University. During his studies, he had the opportunity to spend a year on an exchange program in London, England, at the prestigious London University.

His professional career began in the analytics department of American Express, where he gained valuable experience in data management and market strategies. In May 2022, he decided to move to the United States to further his professional and personal development. Since June 2023 he has been working at The Smart Media. 

Carlos' key clients have included brands such as Ticketmaster, OCESA, Luppa, Fortnite, Formula 1, BNN, IPG Mediabrands, WPP and Publicis. His work has been recognized at Festival of Media LATAM and Festival of Media Global. 

Carlos is married and shares his life with a deep passion for marketing, sports and travel. These interests not only enrich his personal life, but also inspire and motivate his professional life.