Juan Manuel Ordoñez has more than two decades of experience in advertising and marketing. His leadership has not only transformed the agency's strategic division into a powerful revenue source, but has also pioneered the integration of global methodology with local market insights.

As the General Strategy Director at Graviti BBDO Guatemala, Juan Manuel has been instrumental in shaping the future of advertising by merging traditional insights with cutting-edge digital strategies. His leadership has not only transformed the agency’s strategic unit into a revenue powerhouse but also pioneered the integration of global methodologies with local market insights. Juan's responsibilities include integrating BBDO's global methodologies into all client strategies and improving teamwork by implementing PepsiCo's Shared Relationship Planning system. Juan also leads brand positioning and strategy for Tortrix, Quezalteca, Venado, Pollo Campero and other brands, developing these brands for sustainable market leadership and driving innovative client engagement. 

He has twice won the Cannes Lions award for his work and has also been a jury member in awards such as the Effie LATAM.