Evaluation weights:
30% idea;
20% strategy;
20% implementation;
30% results.
Evaluation criteria:
The innovative use of digital technologies,
Audience engagement (recognition, loyalty, etc.),
Achieved performance indicators (KPIs) (reach, conversions, etc.),
Content adaptation for the channels used,
Effectiveness and creativity of ideas and strategies,
Long-term impact on the brand and its positioning (or impact on brand perception),
Consistency and the thoughtfulness of the strategy of interaction with the audience,
The relevance of the idea to the goals of the brand and its positioning.
The integrated campaign implemented in digital environment. It has to contain at least 3 online components: e-mail, banners, websites, online guerrilla marketing, internet advertising, mobile advertising, etc. Offline tools can be involved, but the core of the campaign must be online
Online promotion implemented with a low marketing budget, or using guerrilla marketing
Projects are evaluated in which data analytics is used as a key tool for uncovering strategic insights, informing decision-making, and executing marketing campaigns. The jury assesses the quality of data usage, the depth of analysis, and its impact on the effectiveness of the final results.
Campaigns are evaluated that deliver the best user experience in interacting with a brand in the digital environment through the use of interactive tools such as chatbots, games, mobile applications, interactive content, and other digital solutions that engage users in communication.
Advertising online campaigns based on precise strategic decisions (audience insight, research, etc.)
The use of “online-to-offline” (O2O) and “offline-to-online” (O2O) technologies (systems that leverage digital online strategies to drive traffic to physical locations and from physical locations to online platforms).
The integrated campaign implemented in digital environment on for-good topics. Participants can be charity and non-profit organizations. Brands and agencies can also submit their cases to this category if they were developed in conjunction with the mentioned organizations.
Projects in which artificial intelligence serves as a key tool for optimizing communications, increasing efficiency, and achieving specific business results. The jury will evaluate the impact of AI on improving ROI, audience targeting, and the automation of marketing processes.
Applications implemented by the agency and/or advertisers (brand) in the period from January 1, 2026 to September 1, 2026, but not previously participating in Red Apple, are accepted for participation in the competition.
Deadline for submission of applications - August 31, 2026
Mandatory requirement - all submissions must be in English.
Application upload format:
1. Application in English (required):
- all fields of the application are required;
2. Video Case (required):
- in English or with English subtitles.
- provide a link to your video hosted on Vimeo, a resolution of at least 720p (preferably 1080p);
- maximum video duration: 3 minutes.
Additional files:
In support of the results, it is necessary to provide files in the format of graphs, diagrams, tables, presentations, studies in the field “additional files”. The data on the results can be presented both by the agency and by the client.
3. PDF Presentation (Recommended):
- no more than 15 slides
- aspect ratio 16: 9
- the presentation must include the following points:
1. Description of the product/service (company architecture)
2. Goals and objectives of the advertising campaign
3. Performance indicators of the advertising campaign (business, marketing, technical and media KPIs)
4. Presentation board (required):
- an image with key visual elements of the project and its description, .jpg, .png file (graphs, diagrams, tables, research) (with a width of at least 1772 pixels, a resolution of at least 150 DPI)
- file size no more than 75 MB
It is forbidden to place the logo or the name of the agency in the work, including in the link, the name of the channel on the video hosting or in the name of the file. Jobs violating this rule will be disqualified.
Access to the material uploaded by the participants has: the organizing committee and members of the Jury.
A fragment of the video case can be used (can be displayed on the screen) during the award ceremony.