Bojan is currently the creative strategist of Kreativa. He began his career as a copywriter at a small marketing agency specializing in political campaigns after earning his master's degree in literature. Following an intense two and a half years there, he joined Belgrade's McCann, the largest agency in the Western Balkan region at the time. As a senior copywriter and Associate Creative Director at McCann, he executed campaigns that garnered numerous national, regional, and international awards.

After nearly nine years at McCann, Bojan transitioned to the role of Creative Director at Executive Group, one of Serbia's largest integrated communications agencies. In this position, he has the privilege of working on the creation of new brands from various industries for a global audience, spanning from Japan to Colombia. Bojan has also served as a guest lecturer at various creativity festivals. He wrote articles concerning topics of creativity, artificial intelligence, ethics in adveretising communication Additionally, he has published ten books of fiction, including poetry and prose, some of which have been translated into multiple languages.