Assessment weight:
20% insight and idea;
20% strategy;
30% creative solution and implementation;
30% results.
Evaluation criteria:
Relevance of the idea and insight;
Logical consistency and thoughtfulness in strategy selection;
Originality and creativity of the idea and creative implementation of the project;
Impact of the campaign on the brand: brand awareness, customer loyalty, change in perception;
Achieved results: reach, retention, tone of mentions.
The creative approach to planning and implementing a brand promotion campaign is evaluated
The evaluation assesses how the conducted research (data science, commissioned studies, online behaviour data, statistical analysis, sales information, etc.), its interpretation, and a deep understanding of the audience have influenced the branding campaign
The evaluation assesses how creative and unconventional ideas, approaches and solutions have influenced the branding campaign
A work that highlights strategic decisions based on the cultural identity of the region/country and cultural insight. Such works demonstrate sensitivity to the nuances of customs, behaviours and traditions that shape fundamental attitudes
Applications implemented by the agency and/or advertisers (brand) in the period from January 1, 2026 to September 1, 2026, but not previously participating in Red Apple, are accepted for participation in the competition.
Deadline for submission of applications - August 31, 2026
Mandatory requirement - all submissions must be in English.
Application upload format:
1. Application in English (required):
- all fields of the application are required;
2. Video Case (required):
- in English or with English subtitles.
- provide a link to your video hosted on Vimeo, a resolution of at least 720p (preferably 1080p);
- maximum video duration: 3 minutes.
Additional files:
In support of the results, it is necessary to provide files in the format of graphs, diagrams, tables, presentations, studies in the field “additional files”. The data on the results can be presented both by the agency and by the client.
3. PDF Presentation (Recommended):
- no more than 15 slides
- aspect ratio 16: 9
- the presentation must include the following points:
1. Description of the product/service (company architecture)
2. Goals and objectives of the advertising campaign
3. Performance indicators of the advertising campaign (business, marketing, technical and media KPIs)
4. Presentation board (required):
- an image with key visual elements of the project and its description, .jpg, .png file (graphs, diagrams, tables, research) (with a width of at least 1772 pixels, a resolution of at least 150 DPI)
- file size no more than 75 MB
It is forbidden to place the logo or the name of the agency in the work, including in the link, the name of the channel on the video hosting or in the name of the file. Jobs violating this rule will be disqualified.
Access to the material uploaded by the participants has: the organizing committee and members of the Jury.
A fragment of the video case can be used (can be displayed on the screen) during the award ceremony.