RED APPLE: ШОРТ-ЛИСТЫ

16 February 2017
RED APPLE: ШОРТ-ЛИСТЫ

INNOVATIVE ADVERTISING

Title Agency Subcategory
1 Sound of change Hungry Boys Best innovative solution in advertising and marketing
2 Instead of Cafe Instinct Best innovative solution in advertising and marketing
3 THE IKEA BUTTON Instinct Best innovative solution in advertising and marketing
4 Auktyon On the Sun Great Advertising Group Best innovative solution in advertising and marketing
5 SBERBANK GO GOOD Moscow Best innovative solution in advertising and marketing

PROMO CAMPAIGNS

Title Agency Subcategory
1 LIKEABLE DISCOUNT Young & Rubicam FMS Best sales promotion campaign
2 Auktyon On the Sun Great Advertising Group Best sales promotion campaign
3 NMD_LIVE Friends Moscow Best sales promotion campaign
4 Million ruble delicate wash Friends Moscow Best sales promotion campaign
5 NMD_DEALER Friends Moscow Best sales promotion campaign
6 Rain vs. Lie Voskhod Creative Agency Best sales promotion campaign
7 NMD_DEALER Friends Moscow Best event marketing campaign (including sponsorship)
8 Instead of Cafe Instinct Best integrated campaign
9 Chekhov Is Alive Ark Connect Best digital marketing campaign
10 Little Big Show Publicis Russia Best digital marketing campaign
11 Coffee is not a drug Hungry Boys Best digital marketing campaign
12 NMD_LIVE Friends Moscow Best digital marketing campaign
13 Million ruble delicate wash Friends Moscow Best digital marketing campaign

ADVERTISING CAMPAIGNS

Title Agency Subcategory
1 pUp syndrome BBDO Russia Group FMCG
2 Launch a real rocket into space Leo Burnett Moscow FMCG
3 Moscow Launch Campaign DDB Human services
4 Protect your memories Friends Moscow Human services
5 Instead of Cafe Instinct Durable goods
6 NMD_LIVE Friends Moscow Durable goods
7 NMD_DEALER Friends Moscow Durable goods
8 Chekhov Is Alive Ark Connect Media and entertainment
9 Love affair with DiCaprio Moscow Media Media and entertainment

CREATIVE EFFECTIVENESS

Title Agency Subcategory
1 Alive memory Friends Moscow Creative effectiveness

LABEL AND PACKAGING

Title Agency Subcategory
1 Grut Suprematika Drinks
2 FAMOUS Depot WPF Drinks
3 Kalymera IQ Harvest Food products
4 So fresh, that is still wild Jekyll Hyde agency Food products
5 KARAT Depot WPF Food products
6 Le Santi :Otvetdesign Beauty and health, medicals
7 Inspired by nature Suprematika Beauty and health, medicals
8 Auktyon On the Sun Great Advertising Group Manufactured goods, audio and video production

DM-MATERIALS AND SOUVENIRS

Title Agency Subcategory
1 IM A LAWYER BBDO Russia Group DM-materials and souvenirs
2 DRIVE OR UBER? Red Pepper DM-materials and souvenirs

RADIO ADVERTISING

Title Agency Subcategory
1 Radio cheating BBDO Russia Group Radio advertising
2 4G Radio Voskhod Creative Agency Radio advertising

SOCIAL ADVERTISING

Title Agency Subcategory
1 Houses of homeless VOZDUH advertising agency Advertising campaigns
2 Feed the good BBDO Russia Group Advertising campaigns
3 Kid Friendly RTA Advertising campaigns
4 Houses of homeless VOZDUH advertising agency Non-standard advertising (New media)
5 pUp syndrome BBDO Russia Group Non-standard advertising (New media)
6 The Hidden Car Crash Wine Label Leo Burnett Moscow Non-standard advertising (New media)
7 Read to me Young & Rubicam FMS  Non-standard advertising (New media)
8 Houses of homeless VOZDUH advertising agency Outdoor/print advertising

TV AND CINEMA ADVERTISING

Title Agency Subcategory
1 Sberbank 175 anniversary BBDO Russia Group Human services
2 Workshop BBDO Russia Group Media and entertainment
3 The Duel Leo Burnett Moscow FMCG
4 Approved by real grandmas. Three Grandmas. Voskhod Creative Agency FMCG
5 One "Don't" less Voskhod Creative Agency FMCG

TV AND CINEMA ADVERTISING (CRAFT)

Title Agency Subcategory
1 Workshop BBDO Russia Group Best direction
2 Come Together GREY Moscow Best direction
3 Vitalik Instinct Best script
4 SBERBANK STREETS GOOD Moscow Best music
5 Roskachestvo ПП-Production Best visual effects and animation
Young Creator, готов
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