ШОРТ-ЛИСТЫ
INNOVATIVE ADVERTISING
| № | Title | Agency | Subcategory |
| 1 | Sound of change | Hungry Boys | Best innovative solution in advertising and marketing |
| 2 | Instead of Cafe | Instinct | Best innovative solution in advertising and marketing |
| 3 | THE IKEA BUTTON | Instinct | Best innovative solution in advertising and marketing |
| 4 | Auktyon On the Sun | Great Advertising Group | Best innovative solution in advertising and marketing |
| 5 | SBERBANK GO | GOOD Moscow | Best innovative solution in advertising and marketing |
PROMO CAMPAIGNS
| № | Title | Agency | Subcategory |
| 1 | LIKEABLE DISCOUNT | Young & Rubicam FMS | Best sales promotion campaign |
| 2 | Auktyon On the Sun | Great Advertising Group | Best sales promotion campaign |
| 3 | NMD_LIVE | Friends Moscow | Best sales promotion campaign |
| 4 | Million ruble delicate wash | Friends Moscow | Best sales promotion campaign |
| 5 | NMD_DEALER | Friends Moscow | Best sales promotion campaign |
| 6 | Rain vs. Lie | Voskhod Creative Agency | Best sales promotion campaign |
| 7 | NMD_DEALER | Friends Moscow | Best event marketing campaign (including sponsorship) |
| 8 | Instead of Cafe | Instinct | Best integrated campaign |
| 9 | Chekhov Is Alive | Ark Connect | Best digital marketing campaign |
| 10 | Little Big Show | Publicis Russia | Best digital marketing campaign |
| 11 | Coffee is not a drug | Hungry Boys | Best digital marketing campaign |
| 12 | NMD_LIVE | Friends Moscow | Best digital marketing campaign |
| 13 | Million ruble delicate wash | Friends Moscow | Best digital marketing campaign |
ADVERTISING CAMPAIGNS
| № | Title | Agency | Subcategory |
| 1 | pUp syndrome | BBDO Russia Group | FMCG |
| 2 | Launch a real rocket into space | Leo Burnett Moscow | FMCG |
| 3 | Moscow Launch Campaign | DDB | Human services |
| 4 | Protect your memories | Friends Moscow | Human services |
| 5 | Instead of Cafe | Instinct | Durable goods |
| 6 | NMD_LIVE | Friends Moscow | Durable goods |
| 7 | NMD_DEALER | Friends Moscow | Durable goods |
| 8 | Chekhov Is Alive | Ark Connect | Media and entertainment |
| 9 | Love affair with DiCaprio | Moscow Media | Media and entertainment |
CREATIVE EFFECTIVENESS
| № | Title | Agency | Subcategory |
| 1 | Alive memory | Friends Moscow | Creative effectiveness |
LABEL AND PACKAGING
| № | Title | Agency | Subcategory |
| 1 | Grut | Suprematika | Drinks |
| 2 | FAMOUS | Depot WPF | Drinks |
| 3 | Kalymera | IQ Harvest | Food products |
| 4 | So fresh, that is still wild | Jekyll Hyde agency | Food products |
| 5 | KARAT | Depot WPF | Food products |
| 6 | Le Santi | :Otvetdesign | Beauty and health, medicals |
| 7 | Inspired by nature | Suprematika | Beauty and health, medicals |
| 8 | Auktyon On the Sun | Great Advertising Group | Manufactured goods, audio and video production |
DM-MATERIALS AND SOUVENIRS
| № | Title | Agency | Subcategory |
| 1 | IM A LAWYER | BBDO Russia Group | DM-materials and souvenirs |
| 2 | DRIVE OR UBER? | Red Pepper | DM-materials and souvenirs |
RADIO ADVERTISING
| № | Title | Agency | Subcategory |
| 1 | Radio cheating | BBDO Russia Group | Radio advertising |
| 2 | 4G Radio | Voskhod Creative Agency | Radio advertising |
SOCIAL ADVERTISING
| № | Title | Agency | Subcategory |
| 1 | Houses of homeless | VOZDUH advertising agency | Advertising campaigns |
| 2 | Feed the good | BBDO Russia Group | Advertising campaigns |
| 3 | Kid Friendly | RTA | Advertising campaigns |
| 4 | Houses of homeless | VOZDUH advertising agency | Non-standard advertising (New media) |
| 5 | pUp syndrome | BBDO Russia Group | Non-standard advertising (New media) |
| 6 | The Hidden Car Crash Wine Label | Leo Burnett Moscow | Non-standard advertising (New media) |
| 7 | Read to me | Young & Rubicam FMS | Non-standard advertising (New media) |
| 8 | Houses of homeless | VOZDUH advertising agency | Outdoor/print advertising |
TV AND CINEMA ADVERTISING
| № | Title | Agency | Subcategory |
| 1 | Sberbank 175 anniversary | BBDO Russia Group | Human services |
| 2 | Workshop | BBDO Russia Group | Media and entertainment |
| 3 | The Duel | Leo Burnett Moscow | FMCG |
| 4 | Approved by real grandmas. Three Grandmas. | Voskhod Creative Agency | FMCG |
| 5 | One "Don't" less | Voskhod Creative Agency | FMCG |
TV AND CINEMA ADVERTISING (CRAFT)
| № | Title | Agency | Subcategory |
| 1 | Workshop | BBDO Russia Group | Best direction |
| 2 | Come Together | GREY Moscow | Best direction |
| 3 | Vitalik | Instinct | Best script |
| 4 | SBERBANK STREETS | GOOD Moscow | Best music |
| 5 | Roskachestvo | ПП-Production | Best visual effects and animation |