In the competition program of Red Apple 2015 the category «TV & Cinema» has been expanded with sub-category «Best Fashion Film». This year sub-category «Best Fashion Film» will be supported by Berlin Fashion Film Festival.
Frank Funke, director BFFF about partnership:
Adding „Best Fashion Film Category“ to the Red Apple festival might open the door to fresh talent. Our experience at BfFF is that a lot of young directors now choose Fashion Film as their preferred genre to start their career. So it's is good to discover interesting young guns. From a brand perspective it’s interesting to see how good the results can be in many cases if clients give the creative control into the hands of directors. For young directors it is a good chance to show their work in a highly competitive environment.
Fashion Film — is both a commercial, art-house cinema and fashion shooting for a glossy magazine, when the designer becomes the customer of campaign.