Международное жюри определило состав шорт-листа Creative
4 декабря по итогам заключительного этапа голосования были отобраны кейсы, вошедшие в шорт-лист креативного направления юбилейного Международного фестиваля рекламы Red Apple 2020. Также был сформирован список претендентов на призовые места в специальном конкурсном блоке Best in Instagram.
Среди участников, включенных в шорт листы:
Film
TV / Cinema Advertising: Sectors
- Proximity Russia: Ad that you can feel by skin (Other FMCG)
- Voskhod: Moving In (Retail & Consumer Services)
TV / Cinema Advertising Craft
- Voskhod: Moving In (Best Direction)
- Zebra Hero: Police Cartoons (Best Script)
- BBDO Moscow: Birds Records (Dich by Ivan Dorn) (Best Music)
- Contrapunto: The Greatest Reads (Best Music)
Design
Communication Design
- Terminal design branding agency: Kurnaya izba (Corporate Identity)
- Suprematika: Warm bread and in bed (Corporate Identity)
Digital Design
- Contrapunto: The Greatest Reads (Digital and Interactive Design)
- Skillbox: The lines of fate | Линии судьбы (Digital and Interactive Design)
- Art. Lebedev Studio: Website of the legendary Russian rock band Aquarium (Digital and Interactive Design)
Label and Packaging
- Depot branding agency: Milgrad (Drinks)
- Terminal design branding agency: Kurnaya izba (Food Products)
Social & Influencer
Influencer and Content Marketing
- BBDO Moscow: Birds Records (Reach & Impact)
- BBDO Moscow: Birds Records (Partnerships)
- Contrapunto: The Greatest Reads (Partnerships)
- Zebra Hero: Police Cartoons (Social Video)
- BBDO Moscow: Birds Records (Dich by Ivan Dorn) (Social Video)
- Contrapunto: The Greatest Reads (Social Video)
- Zebra Hero: Police Cartoons (Local / Single-market Campaign)
- BBDO Moscow: Birds Records (Local / Single-market Campaign)
- BBDO Moscow: Snickers Crisper Fest (Local / Single-market Campaign)
- Instinct: IKEA BLANKET FORTS (Local / Single-market Campaign)
Social & Influencer: Sectors
- Contrapunto: The Greatest Reads (Retail & Consumer Services)
- Zebra Hero: Police Cartoons (Non-profit)
Interactive
Interactive: Instruments
- Contrapunto: The Greatest Reads (Websites)
- Zebra Hero: Police Cartoons (Online Video & Viral Films)
- Contrapunto: The Greatest Reads (Online Video & Viral Films)
- getbob agency: Ad Blindness? Hacked! (Native Advertising)
- BBDO Moscow: Birds Records (Non-standard Advertising for non-profit)
Interactive: Technology
- Contrapunto: The Greatest Reads (New Realities)
- RT: Lessons Of Auschwitz: VR Tribute By School Students (New Realitie
Interactive: Craft
- BBDO Moscow: Birds Records (Best Music & Sound Design)
Audio
Excellence in Audio
- BBDO Moscow: Birds Records (Dich by Ivan Dorn) (Best Original Song)
- Contrapunto: The Greatest Reads (Best Original Song)
- BBDO Moscow: Birds Records (Best Sound Design)
Audio Medium
- BBDO Moscow: Birds Records (Streaming / Downloadable Content)
Creative Use of Media
Mixed Media
- Magic Camp креативная студия Яндекс Go: The Wrong Number
Advertising Excellence
- Contrapunto: The Greatest Reads (Advertising Excellence/ commercial)
- BBDO Moscow: Birds Records (Advertising Excellence/ commercial)
Branded Content
Non-Digital Branded Content
- Zebra Hero: Police Cartoons
Digital Branded Content
- BBDO Moscow: Birds Records
- Contrapunto: The Greatest Reads
- BBDO Moscow: Snickers Crisper Fest
- TBWA\Media Arts Lab London: Hermitage Shot on iPhone
- Louder, Fancy State: Laundry Records
- Instinct: IKEA BLANKET FORTS
Creative Use of Content
- BBDO Moscow: Birds Records
- BBDO Moscow: Snickers Crisper Fest
- TBWA\Media Arts Lab London: Hermitage Shot on iPhone
Best in Instagram
- Panda Digital: Jagermeister Custom Labels
- RT: The Endless Letter on Instagram Stories
- Instinct: IKEA BLANKET FORTS
- DIDENOK TEAM celebrity agency: Movie series on Instagram
До финальных результатов проекта остались считанные дни. Победители и призеры будут объявлены в понедельник 14 декабря. Итоги будут размещены на официальном сайте Red Apple.
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