4 декабря по итогам заключительного этапа голосования были отобраны кейсы, вошедшие в шорт-лист креативного направления юбилейного Международного фестиваля рекламы Red Apple 2020. Также был сформирован список претендентов на призовые места в специальном конкурсном блоке Best in Instagram. 

Среди участников, включенных в шорт листы:

Film 

TV / Cinema Advertising: Sectors 

• Proximity Russia: Ad that you can feel by skin (Other FMCG)
• Voskhod: Moving In (Retail & Consumer Services)

TV / Cinema Advertising Craft 

• Voskhod: Moving In (Best Direction)
• Zebra Hero: Police Cartoons (Best Script)
• BBDO Moscow: Birds Records (Dich by Ivan Dorn) (Best Music)
• Contrapunto: The Greatest Reads (Best Music)

Design 

Communication Design 

• Terminal design branding agency: Kurnaya izba (Corporate Identity)
• Suprematika: Warm bread and in bed (Corporate Identity)

Digital Design 

• Contrapunto: The Greatest Reads (Digital and Interactive Design)
• Skillbox: The lines of fate | Линии судьбы (Digital and Interactive Design)
• Art. Lebedev Studio: Website of the legendary Russian rock band Aquarium (Digital and Interactive Design)

Label and Packaging 

• Depot branding agency: Milgrad (Drinks)
• Terminal design branding agency: Kurnaya izba (Food Products)

Social & Influencer 

Influencer and Content Marketing 

• BBDO Moscow: Birds Records (Reach & Impact)
• BBDO Moscow: Birds Records (Partnerships)
• Contrapunto: The Greatest Reads (Partnerships)
• Zebra Hero: Police Cartoons (Social Video)
• BBDO Moscow: Birds Records (Dich by Ivan Dorn) (Social Video)
• Contrapunto: The Greatest Reads (Social Video)
• Zebra Hero: Police Cartoons (Local / Single-market Campaign)
• BBDO Moscow: Birds Records (Local / Single-market Campaign)
• BBDO Moscow: Snickers Crisper Fest (Local / Single-market Campaign)
• Instinct: IKEA BLANKET FORTS (Local / Single-market Campaign)

Social & Influencer: Sectors 

• Contrapunto: The Greatest Reads (Retail & Consumer Services)
• Zebra Hero: Police Cartoons (Non-profit)

Interactive 

Interactive: Instruments 

• Contrapunto: The Greatest Reads (Websites)
• Zebra Hero: Police Cartoons (Online Video & Viral Films)
• Contrapunto: The Greatest Reads (Online Video & Viral Films)
• getbob agency: Ad Blindness? Hacked! (Native Advertising)
• BBDO Moscow: Birds Records (Non-standard Advertising for non-profit)

Interactive: Technology 

• Contrapunto: The Greatest Reads (New Realities)
• RT: Lessons Of Auschwitz: VR Tribute By School Students (New Realitie

Interactive: Craft 

• BBDO Moscow: Birds Records (Best Music & Sound Design)

Audio 

Excellence in Audio 

• BBDO Moscow: Birds Records (Dich by Ivan Dorn) (Best Original Song)
• Contrapunto: The Greatest Reads (Best Original Song)
• BBDO Moscow: Birds Records (Best Sound Design)

Audio Medium 

• BBDO Moscow: Birds Records (Streaming / Downloadable Content)

Creative Use of Media 

Mixed Media 

• Magic Camp креативная студия Яндекс Go: The Wrong Number

Advertising Excellence 

• Contrapunto: The Greatest Reads (Advertising Excellence/ commercial)
• BBDO Moscow: Birds Records (Advertising Excellence/ commercial)

Branded Content 

Non-Digital Branded Content 

• Zebra Hero: Police Cartoons 

Digital Branded Content 

• BBDO Moscow: Birds Records 
• Contrapunto: The Greatest Reads
• BBDO Moscow: Snickers Crisper Fest
• TBWA\Media Arts Lab London: Hermitage Shot on iPhone
• Louder, Fancy State: Laundry Records
• Instinct: IKEA BLANKET FORTS

Creative Use of Content 

• BBDO Moscow: Birds Records 
• BBDO Moscow: Snickers Crisper Fest
• TBWA\Media Arts Lab London: Hermitage Shot on iPhone

Best in Instagram

• Panda Digital: Jagermeister Custom Labels
• RT: The Endless Letter on Instagram Stories
• Instinct: IKEA BLANKET FORTS
• DIDENOK TEAM celebrity agency: Movie series on Instagram

До финальных результатов проекта остались считанные дни. Победители и призеры будут объявлены в понедельник 14 декабря. Итоги будут размещены на официальном сайте Red Apple.