Жюри огласило состав шорт-листа по направлению Marketing!

03 December 2020

Агентства и их лучшие кейсы оцениваются в трех основных направлениях. В шорт-лист направления Marketing вошли:

Campaigns: Sectors

Food & Drink

  • BBDO Moscow: How PepsiCo and Pyaterochka bet on black – and it payed off
  • Serviceplan Russia/ Louder: Hamcolates / Kolbafety

Automotive

  • Action: Continental IceContact: “Winter’s revolution” - first ever unmanned test drive of tires

Retail & Consumer Services

  • BURGER RUS: BURGER KING: Burgers. Movies. People

Travel

  • TUTKOVBUDKOV: We Are Siberia

Corporate Social Responsibility (CSR) / Corporate Image

  • BBDO CA: #kiremes – not dirty

B2B

  • Восход: Say It With Your Business

Activation

Best Sales Promotion Campaign

  • BBDO Moscow: How PepsiCo and Pyaterochka bet on black – and it payed off

Best Event Marketing Campaign (Including Sponsorship)

  • e:mg: Battle in real life: switching gamers to offline games
  • BURGER RUS: BURGER KING: Burgers. Movies. People

Best Trade and Retail Marketing Campaign (Including Merchandising)

  • BBDO Moscow: How PepsiCo and Pyaterochka bet on black – and it payed off

Best Integrated Campaign

  • BBDO Moscow: How PepsiCo and Pyaterochka bet on black – and it payed off
  • SOCIALIST: #PICNIKAIF

Best Direct Marketing Campaign / CRM

  • Magic Camp креативная студия Яндекс Go: The Wrong Number

Best Brand Loyalty Campaign

  • Instinct: IKEA BLANKET FORTS

Best Non-profit Campaign

  • e:mg: World without doctors

Marketing Disciplines

Best Use of Innovative Technologies

  • MediaCom: Online skin analysis tool CheckDerm by Fenistil powered by AI
  • MediaCom: An innovative Osteoarthritis diagnostic tool Osteoscan by Voltaren based on AI
  • Action: Continental IceContact: “Winter’s revolution” - first ever unmanned test drive of tires
  • SOCIALIST: Vivienne Sabó: Tone de Cabaret

Best Use of Ambient

  • TUTKOVBUDKOV: We Are Siberia
  • GForce/Grey: New currency in Kazakhstan
  • e:mg: World without doctors

Best Use of Branding and Design

  • Action: N23. A fragrance based on real events
  • Instinct: IKEA BLANKET FORTS

Best Use of Data

  • «Ренессанс страхование»: Road safety
  • MediaCom: Online skin analysis tool CheckDerm by Fenistil powered by AI

Best Use of Event

  • BURGER RUS: BURGER KING: Burgers. Movies. People

Best Use of Direct Tools

  • Action: N23. A fragrance based on real events

Best Use of Public Relations

  • TUTKOVBUDKOV: We Are Siberia
  • TDI PROMOEVENT: VOKA SMARTFAKE
  • Action: N23. A fragrance based on real events
  • RedMe: Online game "Living by touch"

Influencers

  • BBDO Moscow: How PepsiCo and Pyaterochka bet on black – and it payed off

Best Use of Sales Promo

  • BBDO Moscow: How PepsiCo and Pyaterochka bet on black – and it payed off

Creative Effectiveness

Creative Effectiveness

  • MOMO group: THE WAR FOR SIBERIA
  • MOMO group: BLACK STREAK IN ADVERTISING
  • BBDO Moscow: Birds Records
  • BBDO Moscow: A very different story for a very different Snickers
  • Ruport: Kak tebe takoe, Elon Musk?
  • Contrapunto: The Greatest Reads
  • AIDA Pioneer: Carp
  • SOCIALIST: #PICNIKAIF
  • Action: N23. A fragrance based on real events
  • Instinct: IKEA Apartmenteka
  • RedMe: Online game "Living by touch"
  • Instinct: NO LONGER KIDS ROOM
  • Instinct: M.Video. We care about ecology.

Digital Campaigns

  • RedMe: Online game "Living by touch"
  • Re:evolution: Hello People Agency

Experience Marketing

  • Action: Continental IceContact: “Winter’s revolution” - first ever unmanned test drive of tires
  • RedMe: Online game "Living by touch"

Digital Strategy

  • MOMO group: TOP APARTMENTS IN SOLNECHNY
  • ТНТ: THE REAL DUDES 2020

Конкурсное судейство завершится уже завтра! Также станут известны имена тех, кто вошел в шорт-листы направления Creative и эксклюзивной номинации Best in Instagram!

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