Агентства и их лучшие кейсы оцениваются в трех основных направлениях. В шорт-лист направления Marketing вошли:

Campaigns: Sectors

Food & Drink

• BBDO Moscow: How PepsiCo and Pyaterochka bet on black – and it payed off
• Serviceplan Russia/ Louder: Hamcolates / Kolbafety

Automotive

• Action: Continental IceContact: “Winter’s revolution” - first ever unmanned test drive of tires

Retail & Consumer Services

• BURGER RUS: BURGER KING: Burgers. Movies. People

Travel

• TUTKOVBUDKOV: We Are Siberia

Corporate Social Responsibility (CSR) / Corporate Image

• BBDO CA: #kiremes – not dirty

B2B

• Восход: Say It With Your Business

Activation

Best Sales Promotion Campaign

• BBDO Moscow: How PepsiCo and Pyaterochka bet on black – and it payed off

Best Event Marketing Campaign (Including Sponsorship)

• e:mg: Battle in real life: switching gamers to offline games
• BURGER RUS: BURGER KING: Burgers. Movies. People

Best Trade and Retail Marketing Campaign (Including Merchandising)

• BBDO Moscow: How PepsiCo and Pyaterochka bet on black – and it payed off

Best Integrated Campaign

• BBDO Moscow: How PepsiCo and Pyaterochka bet on black – and it payed off
• SOCIALIST: #PICNIKAIF

Best Direct Marketing Campaign / CRM

• Magic Camp креативная студия Яндекс Go: The Wrong Number

Best Brand Loyalty Campaign

• Instinct: IKEA BLANKET FORTS

Best Non-profit Campaign

• e:mg, Re:evolution: World without doctors

Marketing Disciplines

Best Use of Innovative Technologies

• MediaCom: Online skin analysis tool CheckDerm by Fenistil powered by AI
• MediaCom: An innovative Osteoarthritis diagnostic tool Osteoscan by Voltaren based on AI
• Action: Continental IceContact: “Winter’s revolution” - first ever unmanned test drive of tires
• SOCIALIST: Vivienne Sabó: Tone de Cabaret

Best Use of Ambient

• TUTKOVBUDKOV: We Are Siberia
• GForce/Grey: New currency in Kazakhstan
• e:mg, Re:evolution: World without doctors

Best Use of Branding and Design

• Action: N23. A fragrance based on real events
• Instinct: IKEA BLANKET FORTS

Best Use of Digital Tools Including Mobile 

• Lamoda AR Try-on

Best Use of Data

• «Ренессанс страхование»: Road safety
• MediaCom: Online skin analysis tool CheckDerm by Fenistil powered by AI

Best Use of Event

• BURGER RUS: BURGER KING: Burgers. Movies. People

Best Use of Direct Tools

• Action: N23. A fragrance based on real events

Best Use of Public Relations

• TUTKOVBUDKOV: We Are Siberia
• TDI PROMOEVENT: VOKA SMARTFAKE
• Action: N23. A fragrance based on real events
• RedMe: Online game "Living by touch"

Influencers

• BBDO Moscow: How PepsiCo and Pyaterochka bet on black – and it payed off

Best Use of Sales Promo

• BBDO Moscow: How PepsiCo and Pyaterochka bet on black – and it payed off

Creative Effectiveness

Creative Effectiveness

• MOMO group: THE WAR FOR SIBERIA
• MOMO group: BLACK STREAK IN ADVERTISING
• BBDO Moscow: Birds Records
• BBDO Moscow: A very different story for a very different Snickers
• Ruport: Kak tebe takoe, Elon Musk?
• Contrapunto: The Greatest Reads
• AIDA Pioneer: Carp
• SOCIALIST: #PICNIKAIF
• Action: N23. A fragrance based on real events
• Instinct: IKEA Apartmenteka
• RedMe: Online game "Living by touch"
• Instinct: NO LONGER KIDS ROOM
• Instinct: M.Video. We care about ecology.

Digital Campaigns

• RedMe: Online game "Living by touch"
• Re:evolution: Hello People Agency

Experience Marketing

• Action: Continental IceContact: “Winter’s revolution” - first ever unmanned test drive of tires
• RedMe: Online game "Living by touch"

Digital Strategy

• MOMO group: TOP APARTMENTS IN SOLNECHNY
• ТНТ: THE REAL DUDES 2020

Конкурсное судейство завершится уже завтра! Также станут известны имена тех, кто вошел в шорт-листы направления Creative и эксклюзивной номинации Best in Instagram!