Commerce & Media Coordinator, Publicis Groupe, Ecuador
Sandy Suárez is a digital marketing and commerce specialist with over 12 years of experience. At Publicis Groupe, she develops and manages eCommerce operations, designing and executing integrated solutions in digital and retail media for clients including Alpina, Renault, and Corona AB inBev. She leads cross-functional teams across media planning, analytics, and creative to align strategies with business goals and optimize campaign performance.
Her expertise spans brand strategy development, campaign analysis, and sales attribution. Sandy has previously contributed to agencies like Starcom (Misiva), Ariadna Communications Group, and Xiy, strengthening her results-driven approach.
A Gold Effie award winner, she serves as a jury member for The Warc Awards 2025 and shares her insights as a speaker at industry events including "ABC de las ventas digitales" (2024) and the upcoming "Ventas incrementales with Mercado Libre" (2025).
Holding a master’s degree in Business Intelligence, Sandy is passionate about transforming ideas into growth-focused e-commerce solutions and end-to-end project leadership.
