Founder, Very Food (partner of St. John's), Italy
Alessandro Sabini is a creative leader with 25 years of experience in the global advertising industry. His career has spanned key positions at leading agencies, from Creative Director at Arnold Worldwide Italy to Executive Creative Director at Ogilvy & Mather Italy.
At Leo Burnett Turin, he led creative for the entire Fiat Group portfolio and shaped the global strategy of Chrysler Group brands as Worldwide Creative Director. For six years at McCann Worldgroup Italy, he led creative for the Milan and Rome offices (Chief Creative Officer) and was Global Creative Director for Nespresso, creating international campaigns.
After founding Very Food, he went on to work with major brands including Illy, Coca-Cola, L'Oreal and Mastercard. His work has been recognized with 7 Cannes Lions and multiple awards at D&AD, Clio, One Show, Eurobest, LIA and other prestigious festivals. In 2018, he was named Creative Director of the Year at Golden Drum.
Alessandro is regularly invited to serve on juries at Cannes Lions, Eurobest, Golden Drum, New York Festival and ADCI, and shares his expertise as a speaker, including at White Square.
The philosophy of his approach is accurately reflected in the words of Jacques Séguéla:
"I love this guy, he knows that money has no idea. Only ideas make money."
