Multimedia Director, Media Instinct Group, Russia
Anna Farafonova is the Director of Multimedia at Media Instinct Group. She is responsible for brand development in the financial category and telecommunications.
Since the beginning of her career in this role, Anna has been actively involved in the development and implementation of marketing strategies for large clients such as MegaFon and VTB. Previously, Anna also worked for companies such as Okkam and Rore.
Anna has managed to launch more than 100 federal and regional projects in various industries, including e-commerce, food retail, and transportation.
Anna actively shares her experience at industrial events as a speaker. She has spoken at events such as the AdIndex City Conference and the National Advertising Forum. In 2024, she also became a member of the jury at the SILVER MERCURY International Advertising and Marketing Communications Festival, as well as the National Business Communications Award.
Her achievements have been recognized with numerous awards, including the E+ Awards, MarTech Awards, Finance Innovation Awards, NPBC, Silver Mercury, Loyalty Awards, Effie Russia, etc.
