Andreia Leida
Andreia Leida is currently DOJO's media director. She has 17 years of experience in the media area, starting in Rio de Janeiro, where she graduated in Social Communication - Advertising at FACHA.
She spent time in Rio at agencies such as Biruta, Arcos, Binder, WMcCann and NBS, in addition to institutions such as Sesc Rio and the sales area of Globosat.
In São Paulo, she worked at Kantar Ibope, Euromonitor and Lew'Lara. Andreia has two MBA's, one in Marketing from IBMEC and the other in Retail and E-commerce from USP.
During her trajectory, she was responsible for developing strategies and plans for major brands and sectors, such as Paramount, P&G, Cosan, Ambev, TIM, Vivo, VW and Amazon.