Jury

Gabriel joined FCB Mexico in June 2019 as Digital Manager, to later be promoted to Head of Business Intelligence where he unified operationally and strategically the areas of Media, Data and Digital Tools in the agency to finally occupy the position of VP of Strategy and Digital Transformation, focusing mainly on integrating technological and innovation processes to the operational and creative management within the agency.

Throughout his career, he has managed to implement these tools that are not intended to add time to the creative process, but to be a catalyst for the best solutions and opportunities for brands.

He has collaborated with brands such as BMW Group, Heineken, Apple, Little Caesars, Mondelēz, Beiersdorf, Church & Dwight, Yves Rocher, Make-a-Wish, Blackrock, among others.

It is worth noting that Lora is the only Mexican who has participated as an official Instructor of the Global Mad Academy 2022 Fall Semester, where he taught the course Human Future Design (Data, Trends & Innovation) organized by Mad Stars based in Korea contributing to foster global talents by sharing his knowledge, creative solutions and experience.