Victoria Frolova

Head of strategic marketing, "Kukhnya bez granits" Group, Russia

Victoria has over 20 years experience in FMCG marketing. She has worked in-house for category-leading corporations such as JTI and Nestle, and as an independent marketing consultant.

Created from scratch a digital acquisition and retention channel for JTI's flagship brands, which led to a digital marketing transformation and provided Winston, LD, Camel and other brands with a direct connection to consumers in the context of severe market restrictions.

At Nestle, she developed and implemented communication strategies for the following business categories: coffee (Nescafe brand), confectionery (KitKat, BonPari), pet food (Purina, Felix) and others.

Awards: two Effie Awards Russia

In the "Kukhnya bez granits" Group, Victoria is responsible for the transformation and development of the brand portfolio based on a customer-centric approach, including the development of: consumer segmentation, positioning of key brands, communication and media strategy, packaging redesign.

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