Polina has been in advertising since 2007 - SPN Ogilvy, Hearst Shkulev Media, RBC. Currently, she is the executive director of the communications agency Specialists and publisher of RBC Style.
Works with different segments - luxury, fmcg, pharma, auto, real estate, finance, state-owned companies, etc. RBC has the widest range of segments from business to lifestyle.
Acted as a speaker at Red Apple (case study by Rostelecom, 2016), AdIndex Conference (2017) "Plants against zombies, how to effectively manage a team", NRF (2018), Change Consciousness (2018) "Myths about advertising in media", G8 ( 2018) “What the media can learn from a chef”, public talk FIRST TALK (Sberbank) “The Future of Media” 2019, NAT (National Association of Broadcasters.
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