Winners

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Red Apple Creative

Integrated Campaign

Integrated Campaign / commercial

Man up
Восход

#LIFEAFTER
GRAPE

Non-standard outdoor advertising of the book service “Stroki”
Mosaic

Meet Lay’s in Kazakh style!
BBDO CA, JAS

JUST LIKE YOU
Contrapunto, BBDO CA

What a year
Voskhod

Excellence in Audio

Best Original Song

NadYOZHnyi bank
BBDO

Love&Peach
AIDA Pioneer

TV / Cinema Advertising Craft

Best Direction

Big Hit
RORE Group

Where the bright side begins
Instinct

Best Visual Effects and Animation

Сyber Avant-garde
ООО "Инстинкт" / Instinct

"Eva. Connected through time" Full CG series
ITSALIVE a 3D avatar studio

The ever-changing world
Yandex Creative Studio 7.47

TV / Cinema Advertising: Sectors

Automotive

LADA VESTA New Generation
BBDO

Retail & Consumer Services

Big Hit
RORE Group

Travel

Where the bright side begins
Instinct

Communication Design

Corporate Identity

Kungur Identity
Voskhod

Cosmoscow. Everything will disappear
REDKEDS

Subbota
Voskhod

Coredinals
ENDY

AppBazar: a colorful mobile application store identity, inspired by the oriental bazaar
CreativePeople

MTS Ecosystem. Rebranding
ONY, UtterDesign, BBDO

Preobrazhenie
Dotorg branding & digital

Stroki by MTS. Rebranding
ONY

Sverdlovsk Film Studio Identity
Voskhod

NL Identity
Voskhod

Philharmonic Identity
Voskhod

Rosman
Suprematika

Gzhel
Suprematika

Park quartals
Suprematika

Festival of new design "Sreda"
Suprematika

Moscow football club «Dinamo»
BBDO Branding

Zotov – branding of a new constructive space in Moscow
Pier 5 Пирс

Promotional Item Design / Merch

NL Identity
Voskhod

NEURO NOMAD. AI-GENERATED COLLECTION BY LAY'S.
BBDO CA

Digital Design

Digital and Interactive Design

Space Music
Voskhod

Stay tuned
Voskhod

Label and Packaging

Food Products

Culture seasons
Азбука вкуса

Healthcare

Wellbee cosmetics
Ohmybrand

Print Advertising Craft

Print Advertising Craft

Arcanum. HEADlature
BBDO CA

Social & Influencer: Sectors

Dark Market

Love&Peach
AIDA Pioneer

Media / Entertainment

Man up
Восход

Influencer and Content Marketing

Reach & Impact

House in Coca-Cola caravan
Mega Media Ogilvy

Interactive: Instruments

Websites

Space Music
Voskhod

Online Video & Viral Films

Baking soda. An ode to poverty.
Creative Agency “Gromkie Ryby”

Non-standard Advertising for non-profit

Future Words
СОЛЬ

Stay tuned
Voskhod

Interactive: Technology

Creative Use of Technology

Status Placement
BBDO

AR Stroki in Subway
Mosaic

Creative Use of Data

JUST LIKE YOU
Contrapunto, BBDO CA

New Realities

Workbooks with cheat-prompts
Yandex Creative Studio "7.47"

1,500 prototype electric cars in Minecraft: The brand's engaging Atom campaign
Blacklight

Status Placement
BBDO

AR Stroki in Subway
Mosaic

Creative Use of AI

Workbooks with cheat-prompts
Yandex Creative Studio "7.47"

Moscow by Shedevrum
Yandex Creative Studio 7.47

NEURO NOMAD. AI-GENERATED COLLECTION BY LAY'S.
BBDO CA

Booktrailer
BBDO

Outdoor: Sectors

Automotive

Yandex Go. Focusing on tradition
Yandex Magic Camp

Media / Entertainment

Ballet Storefronts
WNM.Digital

Indoor: Sectors

Education

Arcanum. HEADlature
BBDO CA

Creative Use of Media

Single Media

Delivery Club Sticker pack
Instinct

Mixed Media

Yandex Go. Focusing on tradition
Yandex Magic Camp

Branded Content

Digital Branded Content

"Eva. Connected through time" Full CG series
ITSALIVE a 3D avatar studio

MTS animated film "Cube in Digital Worlds"
MOSAIC, Digital Lab. Creative production

Creative Use of Content

Space Music
Voskhod

Сyber Avant-garde
ООО "Инстинкт" / Instinct; Angels & Co

Extraordinary Creativity

The lowest budget creative solution / commercial

Delivery Club Sticker pack
Instinct

Creative use of PR

Best PR-campaign for B2C

Man up
Восход

Young Creator

Interactive

Ready For School
Party Killers

Social & Influencer

PARARAMPS TOUR
mads courses

SKIN BAG
HIGH 5

Red Apple Media

The Grand Prix

The Grand Prix

Ballet Storefronts
WNM.Digital

Sectors

Consumer Durables

"Black Friday on Friday!"
FUSE Media Direction Group

Automotive

Yandex Go. Focusing on tradition
Yandex Magic Camp

Seeing the human
RODNYA Creative PR studio

Media / Entertainment

Martha is home, but other children aren’t. Yet…
OMD Media Direction; FUSE Media Direction Group

Corporate Social Responsibility (CSR) / Corporate Image

Eco-festival in social networks "Ecochella"
Affect

Non-profit

#Icare
Agenda Media Group

Channels

Best Use of Screens

"Black Friday on Friday!"
FUSE Media Direction Group

Best Use of Ambient Media

Above everything
Instinct

Yandex Go. Focusing on tradition
Yandex Magic Camp

Ballet Storefronts
WNM.Digital

Delivery Club Sticker pack
Instinct

YOTABUS
SETTERS

Friday's pop-up bar! A kilometer from the Red Square.
Friday! TV Channel

Best Use of Digital

VTB's New Year special project on Yandex services
Media Instinct

Seeing the human
RODNYA Creative PR studio

Best Use of Social Platforms

Faces of the Samolet Plus
LiFT — Expert Media Agency

SberMegaSetup
No Sleep Agency

Best Use of AdTechnology/MarkTechnology

AR Stroki in Subway
Mosaic

Best Use of Mixed Media

“Moya Manyunia” on Solntse TV channel
Solntse TV channel

Best Use of Media Innovation

"Black Friday on Friday!"
FUSE Media Direction Group

AR Stroki in Subway
Mosaic

Content

Best Branded Content

"Future News" YouTube show by Samolet
Rabbit & Carrot

Eco-festival in social networks "Ecochella"
Affect

Best use of Content Includig Sponsorship

Don’t put your dreams on hold – dreams are real with Halva card
PHD

Best New Content

Unreal XR stream with a real Em.Vi of the “Profession of the future”
Instinct creative agency and ITSALIVE 3D avatar studio

Best Influencer Campaign

"No.1 at wholesale prices! A real check of unrealistically low prices"
OMD Media Direction; BBDO Moscow

Don’t put your dreams on hold – dreams are real with Halva card
PHD, FUSE Media Direction Group

Excellence in Media

Adaptivity in Media Execution

PIK special project on sravni.ru
PIK

Use of Media in Limited Budget

"Artra and Healthy Running"
OMD Media Direction; FUSE Media Direction Group

Impact Award

"Omsk in the heart"
Gazprom Neft, Gigarama

Seeing the human
RODNYA Creative PR studio

Best Use of Colaboration

«Gaming score» tournament by the “Gaming” tariff
GRAPE, Ailove

"Artra and Healthy Running"
OMD Media Direction; FUSE Media Direction Group

Red Apple Marketing

The Grand Prix

The Grand Prix

JUST LIKE YOU
Contrapunto

Activation / B2C

Best Sales Promotion Campaign

Black Friday on Friday!
FUSE Media Direction Group

Best Event Marketing Campaign (Including Sponsorship)

Ballet Storefronts
WNM.Digital

Best Integrated Campaign

#LIFEAFTER
GRAPE

Best Brand Loyalty Campaign

Your beeline story
BrainingGroup

Seeing the human
RODNYA Creative PR studio

Best Non-profit Campaign

Interactive test "Who is the happiest child here?"
BeeTL Integrated Communications Agency

Campaigns: Sectors

Food & Drink

Klinskiy: we do everything to make it delicious for you.
Great

Other FMCG

OLD SPICE CHEENA
Procter & Gamble

Operation Cabaret
SOCIALIST

Consumer Durables

Retail & Consumer Services

JUST LIKE YOU
Contrapunto, BBDO CA

Travel

Where the bright side begins
Instinct

Media / Entertainment

Non-standard outdoor advertising of the book service “Stroki”
Mosaic

Corporate Social Responsibility (CSR) / Corporate Image

Your business
Marvelous

Non-profit

"My Site" - Russia's First Social Network for People with Down Syndrome
Philgood

Market Place

Love, Kettlebell and Avito
N:OW agency

Education

#LIFEAFTER
GRAPE

Not that you know about education
Great

Marketing Disciplines

Best Use of Innovative Technologies

"My Site" - Russia's First Social Network for People with Down Syndrome
Philgood

Best Use of Ambient

Ballet Storefronts
WNM.Digital

Karaoke on the Palace Bridge
Great

Best Use of Public Relations

Asterisk
RORE Group

#LIFEAFTER
GRAPE

Love, Kettlebell and Avito
N:OW agency

Seeing the human
RODNYA Creative PR studio

Best Use of Branding and Design

YOTABUS
SETTERS

Best Use of Data

Influencers

OLD SPICE CHEENA
Procter & Gamble

Femme Fatale rules of life by Lolita and Vivienne Sabó
SOCIALIST

Best Use of Sales Promo

Workbooks with cheat-prompts
Yandex Creative Studio 7.47

Best Use Of Sponsorship

Black Friday on Friday!
FUSE Media Direction Group

Unchildlike Business
EVEREST Sales House

Best Use Of Collaboration

Аuthor’s menu supporting the TV reality show «Pregnant at 45»
U Channel

Best Use of Strategy

#LIFEAFTER
GRAPE

Marketing Effectiveness

Creative Effectiveness

OLD SPICE CHEENA
Procter & Gamble

Black Friday on Friday!
FUSE Media Direction Group

JUST LIKE YOU
Contrapunto, BBDO CA

Operation Cabaret
SOCIALIST

Digital Campaigns

Digital Campaigns

Operation Cabaret
SOCIALIST

Experience Marketing

Stroki by MTS
BBDO, Mosaic Media

Digital Strategy

Innovation

Huntica - the first video interview service with a human touch
Boson Group

Unreal XR stream with a real Em.Vi of the “Profession of the future”
Instinct creative agency and ITSALIVE 3D avatar studio

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