Jury

Leading an account requires honesty, determination, intuition and a sense of brand guardianship - Stefane Rosa is the woman challenging and guiding DAVID’s Burger King, Budweiser and Coke clients (among others) to be bolder than ever before. After moving from DAVID Sao Paolo in 2014 to DAVID Miami, she was given the reins to the Burger King account within a year, continuously delivering eye catching projects like 2020’s rule-breaking “Moldy Whopper” campaign, as well as “McMansions,” “Whopper Donut,” “Agency of Robots (AOR),” “Feed Your Nightmares,” “The Impossible Whopper” campaigns and the polarizing #EatLikeAndy Super Bowl ad.

She simultaneously leads the Coca-Cola account, creating powerful insight-driven campaigns like “Try Not to Hear This” which capitalized on the ASMR trend. Her leadership is also apparent in challenging and timely moments such as the creation of Budweiser’s “One Team” campaign. Created remotely in only a matter of days, Stefane’s organizational prowess created the foundation for the DAVID team to work with the client and other partners to deliver one of the first COVID campaigns in the country, continuing messaging from DAVID’s recent Super Bowl ad for Budweiser.

A true leader, Stefane encourages her creative peers to push themselves to create the biggest and most important campaigns their clients have ever engaged in. As part of DAVID Sao Paolo, she led the global campaign for Powerade Olympics, the Coca-Cola Christmas Global Project and the seven Cannes Lions-winning “This Coke Is A Fanta” campaign, in addition to working on the PlayStation, Duracell, and Magazine Luiza accounts. Stefane has been at DAVID for almost six years, two of which were spent in the Miami office where she also helps with new business. She was recognized by parent company WPP as a member of the 2019 Class of 30 Under 30, a development program for female leaders poised to drive the organization into the future and break down organizational barriers in their way. Prior to joining DAVID, Stefane was at sister agencies Ogilvy & Mather Brasil and OgilvyOneBrasil, Lew'lara/TBWA and Sotheby’s