Jury

Over 20 years of experience in advertising and marketing communications. Natalia started her career in 1994 on the agency side at Ogilvy & Mather Poland. In 2007 she joined Wimm-Bill-Dann as Director of Marketing Communications. PepsiCo acquired Wimm-Bill-Dann in 2011 and Natalya headed the company's joint marketing communications department as a director. Since 2019 she holds a position of Senior Director of Content Strategy and Development PepsiCo Europe.

Natalia exerts a significant influence on the growth of PepsiCo's business, contributing to the development of integrated marketing communications for more than 25 of the company's brands, with a focus on digital. Particularly, under Natalia's leadership the company is intensively introducing innovative tools for interacting with consumers, which ensures the competitive advantages of brands.

In 2016 and 2017 rated among Best marketers (FMCG Bev category) in Russia (official National Marketers rating, National Business Communications awards), in 2016 Natalia won National Business Communications ‘Innovation’ award for leadership of the most innovative communication campaigns in Russia. Jury member of local and international Advertising and Marketing Communications festivals (Effie Awards Russia, Silver Mercury awards Russia & CIS, Globes International Awards, National Business Communications Award, etc.), member of Russian Expert Committee of Effie.