Marco Cremona
Marco worked for the big ad networks (Leo Burnett, Lowe, McCann, Y&R) and he was lucky enough to win some cool awards (Cannes, D&AD, Clio, Epica, Eurobest, NY Festival, LIA, Art Directors Club among others). He started as a copywriter in Milan, where he learned to foster two of the most pronounced Italian qualities: fantasy and taste for art.
Marco then moved to Brazil, where he learned synthesis: communicating to a target that ranges from the illiterate to the Nobel Prize forces you to find a simple and universal language.
The third stop was California, where most of the creative trends that shape the world are originated –from Hollywood to the Silicon Valley. Then came Russia, the land of the best copywriters of all times –from Tolstoy to Chekhov, from Goncharov to Dostoevsky. After helping Young & Rubicam to become the most awarded Russian agency in Cannes and after more than 20 years in the business, Marco joined Google.
Now he takes care of EMEA emerging markets out of London's Creative Lab