Jury

Lars joined Grey in 2009 and have held numerous roles in the organization amongst others leading strategy across EMEA. He is now the CSO and Creative Chairman at Uncle Grey.

He has extensive experience developing global brands and have lead brand strategy on:

Weber, Carlsberg, Somersby, Bestseller, Canon, Bolia, Honda, Mercedes, P&G and Emirates.

Prior to joining Grey Lars founded the first communications planning department In the Nordics at MEC (now Wavemaker) and holds an MBA from the Berlin School of Leadership with a thesis on designing creative organizations.

He is a widely used industry speaker and is a frequent jury member at International advertising and effectiveness festivals.

His work has picked up numerous international awards including IPA Gold, Euro Effies, Cannes Lions, D&AD Pencils and Webby awards.