Categories and Requirements
Activation / B2B
In this category creative approach to integrated brand building through the advanced use of promotional activities, retail, customer experience design and full engagement with the product are being judged. Works should show how the customer's perception of the brand and the optimization of customer touch points have led to increased brand appeal and improved commercial performance. Judging criteria: 20% idea; 20% strategy; 30% execution; 30% results
Campaigns that most effectively form brand loyalty to the brand. If the campaign is long-term, it is necessary to submit the results for the current calendar year
Campaigns that best ensure the perception of the brand by another brand are evaluated by: static events, exhibitions, pop-up stores, activities in shopping malls, brand activations using guerrilla marketing, spectacular advertising moves, etc. The jury will also consider campaigns in which sponsorship is used as the main platform
The strategy in the implementation of the marketing campaign is evaluated. Judging criteria: 25% idea; 50% strategy; 25% results
To participate in the competition, works are accepted that were implemented by the agency and / or the advertiser (brand) in the period from January 1, 2023 to September 1, 2024, but have not participated in Red Apple before
Deadline for submission of works - September 20, 2024
Mandatory requirement - work is accepted in English
Work upload format:
1. Application in English
- all fields of the application are required;
2. Video case (required):
- in English or with English subtitles;
- a link to a video (YouTube or Vimeo), a resolution of at least 720p (preferably 1080p);
- video duration no more than 2 minutes;
3. Project URL
4. PDF presentation (preferred):
- no more than 15 slides
- aspect ratio 16: 9
5. Presentation board (optional):
- an image with key visual elements of the project and its description, .jpg, .png file (with a width of at least 1772 pixels, a resolution of at least 150 DPI)
- file size no more than 75 MB
Attention! It is forbidden to place the logo or the name of the agency in the work, including in the link, the name of the channel on the video hosting or in the name of the file. Jobs violating this rule will be disqualified.
Access to the material uploaded by the participants has: the organizing committee and members of the Jury.
A fragment of the video case can be used (can be displayed on the screen) during the award ceremony.
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