Advertising in urban, inhabited or office environment, creative use of objects of surrounding infrastructure as the key medium of marketing information for target audience

Effective use of PR practice in the marketing of a product or service. Jury will comprehensively evaluate the idea of campaign, it's strategy, execution as well as results

Jury will evaluate campaigns, in which branding and design play a key role, and that have shown tangible, measurable results

Recognising the role of data in creation of the effective non-standard ideas

Involvement of the influencers (bloggers, vloggers, celebrities, etc.) into marketing campaign

Campaigns using non-standard placement of materials and installations at the points of sale

Jury will evaluate campaigns that creatively use the event as a basis of communication with the consumer

Campaigns that feature any digital marketing technique including mobile tools: web centered activities, email marketing, app development & marketing, geo-location activities QR Codes, AR, gaming, etc

Applicants must show non-standard activities or techniques intended to create consumer demand for a product or service

Campaigns are awarded for the best use of marketing tools to directly communicate with the consumer: brochures, banners, catalogs, newsletters, coupons, emails, targeted online display ads, etc.

Marketing campaigns implemented through sponsorship

Marketing campaigns implemented through the collaboration of two or more brands