Categories and Requirements
Digital Campaigns
Marketing campaign have need to demonstrate how digital & social mediums and techniques were used as part of the strategy to engage specific target audience groups and develop customer relationships, inspiring action and producing measurable results. Judging criteria: 30% idea; 20% strategy; 20% execution; 30% results
The integrated campaign implemented in digital environment. It has to contain at least 3 online components: e-mail, banners, websites, online guerrilla marketing, internet advertising, mobile advertising, etc. Offline tools can be involved, but the core of the campaign must be online
Online promotion implemented with a low marketing budget, or using guerrilla marketing
Innovative online promotion made with non-standart use of technology, including AI
Use of mobile, interactive or online tools for interaction with a brand: events, GPS technologies, external interactive signs and other decisions which encourage users to interact with a brand in online
Advertising online campaigns based on precise strategic decisions (audience insight, research, etc.)
The use of technologies "from online to offline" and visa versa (a system using digital online strategies to attract traffic to physical points)
The integrated campaign implemented in digital environment on for-good topics. Participants can be charity and non-profit organizations. Brands and agencies can also submit their cases to this category if they were developed in conjunction with the mentioned organizations.
To participate in the competition, works are accepted that were implemented by the agency and / or the advertiser (brand) in the period from January 1, 2023 to September 1, 2024, but have not participated in Red Apple before
Deadline for submission of works - September 20, 2024
Mandatory requirement - work is accepted in English
Work upload format:
1. Application in English
- all fields of the application are required;
2. Video case (required):
- in English or with English subtitles;
- a link to a video (YouTube or Vimeo), a resolution of at least 720p (preferably 1080p);
- video duration no more than 2 minutes;
3. Project URL
4. PDF presentation (preferred):
- no more than 15 slides
- aspect ratio 16: 9
5. Presentation board (optional):
- an image with key visual elements of the project and its description, .jpg, .png file (with a width of at least 1772 pixels, a resolution of at least 150 DPI)
- file size no more than 75 MB
Attention! It is forbidden to place the logo or the name of the agency in the work, including in the link, the name of the channel on the video hosting or in the name of the file. Jobs violating this rule will be disqualified.
Access to the material uploaded by the participants has: the organizing committee and members of the Jury.
A fragment of the video case can be used (can be displayed on the screen) during the award ceremony.
The latest content, calendars of industry events and top stories for advertising industry specialists in one place.