Winners / Red Apple 2025

Excellence in Audio

Best Original Music

short-list

Hit by TEBOIL

MullenLowe

short-list

TATE — The Symphony of Hospitality

The Clients

Best Sound Design

gold

TATE — The Symphony of Hospitality

The Clients

short-list

Radio "Terrapia"

Online magazine "Energy+"

Audio Advertising/ non-profit

short-list

Turning a campaign into a youth movement

emg

Best Sync

short-list

VTB Classics

DDB Navigator

Video Craft

Best Direction

gold

GUN, Manizha & Voskhod for Peace

Voskhod

gold

TATE — The Symphony of Hospitality

The Clients

silver

Brusnika developer. Live a life

Voskhod

silver

Tochka. Change your work

Voskhod

silver

ECQWA. Caring for the nature of things

Contrapunto

bronze

VTB Classics

DDB Navigator

short-list

Yandex Advertising Technologies

Yandex Ads

short-list

For those who live life

Rocketbank

Best Script

silver

GUN, Manizha & Voskhod for Peace

Voskhod

bronze

TATE — The Symphony of Hospitality

The Clients

short-list

Unsticking Stereotypes

Zebra Hero & After Agency

short-list

Cuckoo. An HR series about the heroic acts of Sber employees

SberMarketing

short-list

VTB Classics

DDB Navigator

short-list

Who do you need to be to become number one?

Instinct

Best Music

gold

GUN, Manizha & Voskhod for Peace

Voskhod

gold

TATE — The Symphony of Hospitality

The Clients

short-list

Hit by TEBOIL

MullenLowe

Best Visual Effects and Animation

gold

ECQWA. Caring for the nature of things

Contrapunto

silver

Tochka. Change your work

Voskhod

bronze

Kaspersky NGFW: A New Hope

Tribute CG

short-list

Platypuses. Business Registration. Fantastic

PostPro18

short-list

New Year. The Adventure of the Snowman

SberMarketing

Best Editing

gold

Tochka. Change your work

Voskhod

silver

GUN, Manizha & Voskhod for Peace

Voskhod

silver

TATE — The Symphony of Hospitality

The Clients

silver

Project Midnight

Friday! TV Channel

bronze

Brusnika developer. New Year Eve in new flat

Voskhod

bronze

VTB Classics

DDB Navigator

short-list

Yandex Advertising Technologies

Yandex Ads

Best Art Direction

silver

GUN, Manizha & Voskhod for Peace

Voskhod

silver

Tochka. Change your work

Voskhod

silver

ECQWA. Caring for the nature of things

Contrapunto

silver

TATE — The Symphony of Hospitality

The Clients

bronze

"Let's gather"

bronze

VTB Classics

DDB Navigator

short-list

Yandex Advertising Technologies

Yandex Ads

Long-form content

gold

GUN, Manizha & Voskhod for Peace

Voskhod

bronze

Short subject. An anthology film “Russia, I love you”

SberMarketing

short-list

Cuckoo. An HR series about the heroic acts of Sber employees

SberMarketing

The best casting*

bronze

Brusnika developer. Live a life

Voskhod

bronze

VTB Classics

DDB Navigator

Video: Sectors

Other FMCG

silver

ECQWA. Caring for the nature of things

Contrapunto

Automotive

silver

Unsticking Stereotypes

Zebra Hero & After Agency

Retail & Consumer Services

silver

FUEL HATERS

Yell Bangkok

Media / Entertainment

short-list

Young Blades Fresh Blood

Friday! TV Channel

B2B

short-list

Palisad

Мир инструмента

Film for non-profit

silver

The Lifeless Planet

Zebra Hero

bronze

"Let's gather"

Realty

gold

TATE — The Symphony of Hospitality

The Clients

silver

Brusnika developer. Live a life

Voskhod

bronze

Brusnika developer. New Year Eve in new flat

Voskhod

State Sector

short-list

Heritage

JSC «TV Chanel 360»

Telecommunications

short-list

Motiv. Office hero

Voskhod

Banks and finance

gold

Tochka. Change your work

Voskhod

bronze

VTB Classics

DDB Navigator

short-list

For those who live life

Rocketbank

Dark Market

short-list

Winline. Makes a Difference

Goose Gaming

short-list

Who do you need to be to become number one?

Instinct

short-list

PLAY YOUR WAY

Zebra Hero

Communication Design

Corporate Identity

silver

Stone Age 2.0

TDI Group Agency ( Russia)

silver

Breadbery. Baked from flour and dreams

ENDY

silver

Sreda. A wide-open look in search for new thing

DDVB

bronze

Design Tigers

Suprematika

bronze

The Center of Childlike Wonder

Suprematika

bronze

the SAG level

Depot branding agency

short-list

Shoro. Legend water identity

Voskhod

short-list

PIR EXPO

LINII

short-list

Dreamy Chimi

Ferma BRANDING

short-list

Yandex Go: New Brand Identity

Yandex Magic Camp

short-list

KLMN. Campcore

Depot branding agency

short-list

STL Lab — parametric jewellery

The Clients

short-list

Hotel «Moscow»: more than a building — a cultural legacy

Umnoe serdce (ex. SmartHeart)

Promotional Item Design / Merch

short-list

Stone Age 2.0

TDI Group Agency ( Russia)

short-list

Solar Circle

OTVETDESIGN

short-list

Pattern like a Russian

Агентство «Родная Речь»

short-list

Yota x Sintezia: a powerful synthesis of technology and punk aesthetics

Vinou

short-list

White Noise

Depot branding agency

Visual communications

bronze

Nolingual Font

Yell Bangkok

short-list

Yandex Search with Neuro

soup team

Communication design for non-profit

bronze

Peixara: Branding a movement for river conservation

Enredo Brand Innovation

short-list

Nochlezhka. Restoring what was lost

ENDY

Graphics communiation

bronze

Terrabyte

Агентство «Родная Речь»

short-list

Pechorin brand identity

Terminal Design Branding Agency

short-list

Ours, like we all are

Агентство «Родная Речь»

short-list

EST FEST | Rebranding of the all-Russian festival of food and impressions

REDKEDS

Digital and Interactive Design

short-list

Tour to Kustodia

SberMarketing

Label and Packaging

Food Products

silver

Ration

Brand Hub

silver

CartOfFun – surrealistic potato chips

Depot branding agency

bronze

Legends of the Polar Circle

ENDY

short-list

CODE for best wishes. Branding for cordials (non-alcoholic cocktail base)

Depot branding agency

Other FMCG & Consumer Durables

bronze

Skincare for Those Who Are in a Rush to Live

Suprematika

Packaging for Non-standard Items

bronze

Book "Cut The Excess"

Nikolay Pere

short-list

Concrete presentation "Yard"

Nikolay Pere

short-list

STL Lab — parametric jewellery

The Clients

Social Media Campaigns: Sectors

Dark Market

short-list

Garage. The Island of the Squeezed

Aida Pioneer

Retail & Consumer Services

short-list

hh.ru Employerian translator

short-list

Yandex Eats x Vkusno i Tochka

Yandex Eats

Telecommunications

short-list

Yota x Canyaon – a truly constructive approach to collaboration

Vinou

Influencer and Content Marketing

Collaboration

silver

«Pyaterochka» helps out while you're AFK

Teammate

silver

TATE — The Symphony of Hospitality

The Clients

short-list

Our Influencer is a beast of an animal

Avito

Social Video

short-list

hh.ru Employerian translator

short-list

Garage. The Island of the Squeezed

Aida Pioneer

Content for non-profit

short-list

Don't Call My Babushka

SCOTCH / Dalee Media

Selfpromo

silver

Basics of Video Production

Бюро «Рабочее название»

short-list

New Year’s congratulatory dictation from RoRe Group

Агентство «Родная Речь»

Interactive: Instruments

Viral Ads

short-list

«Pyaterochka» & Atomic Heart collaboration

Teammate

short-list

Pivnov Hradec

Panda Digital

short-list

Ho-Ho-Hondoms

Panda Digital

Mobile

short-list

Vkusno — i tochka? Or maybe a comma? Or even a dash?

Instinct

Interactive: Technology

Creative Use of Technology

short-list

Data Relic. Shape of future

Yandex Creative Studio 7.47

short-list

AR Quest at Frans Snyders Exhibition at the Pushkin State Museum of Fine Arts

SberMarketing

Creative Use of Data

bronze

Our Walls

Okkam Creative

short-list

Data Relic. Shape of future

Yandex Creative Studio 7.47

New Realities

short-list

Neuro Street

Specials

Best Creative Use of AI for Content Creation

short-list

Scambusters: beeline's AI-driven detective game

Агентство «Родная Речь»

short-list

Tour to Kustodia

SberMarketing

Creative Use of O2O

silver

Brusnika Developer. Because we’re neighbors

Voskhod

Best Creative Use of Gaming Platforms

bronze

«Pyaterochka» and Lizards mut die 2 collaboration

Teammate

short-list

Scambusters: beeline's AI-driven detective game

Агентство «Родная Речь»

Interactive: Craft

Websites

short-list

Your Mythical Neighbor

Golden Tigers x MIF

short-list

Black Square — contemporary culture through a critical lens

CreativePeople

Game & Apps

short-list

AlFish Game

Marketing Emotions

short-list

Scambusters: beeline's AI-driven detective game

Агентство «Родная Речь»

Best Digital Design & Illustration

short-list

Tour to Kustodia

SberMarketing

Outdoor & Indoor: Sectors

Food & Drink

short-list

Nalichniki in «Vkusno — i tochka»

Агентство «Родная Речь»

Retail & Consumer Services

silver

Nalichniki in «Vkusno — i tochka»

Агентство «Родная Речь»

B2B

short-list

Businessaurus

Yandex Magic Camp

Realty

short-list

Solar Boards

BBDO

Banks and finance

short-list

Not your business. Yet

Blacklight / Media Instinct Group

short-list

Yandex VS Google

Yandex Creative Studio 7.47

Digital OOH: Sectors

Media / Entertainment

short-list

The Surviving 2

Friday! TV Channel

B2B

silver

Terrabyte

Агентство «Родная Речь»

Realty

short-list

Solar Boards

BBDO

Audio Medium

Streaming / Downloadable Content

bronze

The voice of the city

Ruport

short-list

Voice not noise

DADA Agency

Radio

short-list

Turning a campaign into a youth movement

emg

short-list

Hisssstory

SERVICEPLAN

Creative use of PR

Best PR-campaign for B2C

silver

Brusnika Developer. Because we’re neighbors

Voskhod

bronze

Yandex Eats x Vkusno i Tochka

Yandex Eats

short-list

Humans and Neural Networks: Who’s the creator?

Yandex Creative Studio 7.47

short-list

Ultima Yandex Market: Unconventional activations for a successful launch

BALAGAN

short-list

Summer to the Table

Yandex Eats

Best PR-campaign for non-profit

short-list

Science is the new cool. SIBUR and OLOVO have redefined the image of the modern scientist.

Like Group

short-list

10% for life

Громкие рыбы

Best Viral PR Campaign

bronze

Outdoor ad with burnt skin

Specials

short-list

Pivnov Hradec

Panda Digital

Advertising Excellence

Single Media

short-list

HR Opera "The Hiring Machine"

MANGO OFFICE

short-list

Avito Travel: The Irony of Fate — Everything Will Go as Booked

Avito x 12 Creative (KB-12 Group of Companies)

The lowest budget creative solution

gold

Brusnika Developer. Because we’re neighbors

Voskhod

silver

Wishables

BBDO

short-list

Ho-Ho-Hondoms

Panda Digital

short-list

The word that matters

SOCIALIST

Integrated Campaign

Mixed Media

silver

Brusnika Developer. Because we’re neighbors

Voskhod

bronze

Unsticking Stereotypes

Zebra Hero & After Agency

bronze

Summer to the Table

Yandex Eats

short-list

Nowruz. The holidays start with a ride

Yandex Magic Camp

short-list

Kinopoisk’s Promo for the KHL 24/25 Season in the R. Goldberg Machine Style

Kinopoisk

State Sector

short-list

Tasshil Anti Waste campaign

DJAZ

Non-profit / Charity

bronze

A planet unfit for life

Realweb, Zebra Hero, DIDENOK TEAM

bronze

10% for life

Громкие рыбы

Brand Transformation

short-list

New generation’s taxi

Yandex Magic Camp

Creative communication strategy

Exellence in Creative Strategy

gold

Brusnika Developer. Because we’re neighbors

Voskhod

silver

Yandex VS Google

Yandex Creative Studio 7.47

silver

The rock opera "The Hiring Machine": a creative strategy for generating demand for complex IT solutions in the HR environment

MANGO OFFICE

bronze

Big Balls Club

MOB

bronze

Our Walls

Okkam Creative

short-list

New generation’s taxi

Yandex Magic Camp

short-list

Cuckoo. An HR series about the heroic acts of Sber employees

SberMarketing

short-list

VTB Classics

DDB Navigator

Creative use of analytics and audience insights

bronze

Our Walls

Okkam Creative

short-list

Ostrovok! To be continued on vacation...

Creative breakthrough solutions

bronze

Unsticking Stereotypes

Zebra Hero & After Agency

short-list

Data Relic. Shape of future

Yandex Creative Studio 7.47

short-list

Nalichniki in «Vkusno — i tochka»

Агентство «Родная Речь»

short-list

Summer to the Table

Yandex Eats

short-list

VTB Classics

DDB Navigator

Branding

Rebranding / Repositioning Campaign

silver

Stone Age 2.0

TDI Group Agency ( Russia)

bronze

The Museum That Teaches to Look Beyond Horizon

Suprematika

bronze

Peixara: Branding a movement for river conservation

Enredo Brand Innovation

short-list

The Sun of Central Asia

Suprematika

short-list

EST FEST | Rebranding of the all-Russian festival of food and impressions

REDKEDS

short-list

Yandex Go Rebranding: From Taxi to Super App

Yandex Magic Camp

short-list

Manamá: shifting perspectives to a mining company

Enredo Brand Innovation

Best Branding Platform

short-list

VELV | A new brand of tactile accessories

Sensesay

Best Branding Tools

bronze

Stone Age 2.0

TDI Group Agency ( Russia)

Non-Digital Branded Content

silver

Nalichniki in «Vkusno — i tochka»

Агентство «Родная Речь»

short-list

What Makes Up Kazakhstan?

Yandex Creative Studio 7.47

Digital Branded Content

short-list

Dress-me-kids

Okkam Creative

short-list

Garage. The Island of the Squeezed

Aida Pioneer

Native Advertising

short-list

Anti-Stress Smile

SERVICEPLAN

Creative Brand Experience

bronze

The Rock Opera "The Hiring Machine": a Creative Brand Experience for the HR community

MANGO OFFICE

bronze

Wishables

BBDO

short-list

Humans and Neural Networks: Who’s the creator?

Yandex Creative Studio 7.47

Campaigns: Sectors

Food & Drink

short-list

Jubilee Fairy Tales

emg

short-list

«Pyaterochka» & Atomic Heart collaboration

Teammate

short-list

GrEAT Art

ICE Agency

Dark Market

short-list

SLAY

Goose Gaming

Consumer Durables

silver

No more dancing on ice.

GREAT

bronze

HONOR X9c — Proved by Russia

emg, CATHOUSE Production

Healthcare

bronze

Turning a campaign into a youth movement

emg

Automotive

silver

The Country of Contradictions

ad.nomad

bronze

Nowruz. The holidays start with a ride

Yandex Magic Camp

bronze

New generation’s taxi

Yandex Magic Camp

short-list

Unsticking Stereotypes

Zebra Hero & After Agency

short-list

LADA and Match TV: How to turn a special project into a competition and finish with a high share in the category

GPM Ads, OMD OM Fuse

short-list

Garage Avito Auto

Avito

Retail & Consumer Services

short-list

Dixy Dino — Unlock your imagination

OXYGEN

short-list

Spellcasters

OXYGEN

Media / Entertainment

silver

What hides behind the veil of a happy life?

KION

Non-profit

gold

A planet unfit for life

Realweb, Zebra Hero, DIDENOK TEAM

bronze

The Power of Culture

Dzen

Realty

bronze

Made in PIK. Based on Real Constructions

Blacklight

State Sector

silver

Don't Call My Babushka

SCOTCH / Dalee Media

Marketplace & e-commerce

bronze

Avito Services. Antistress for your tasks

GRAPE

bronze

Ozon Corp

OXYGEN

Telecommunications

gold

ALTEL. HOW THE NATIONAL MOBILE OPERATOR HELPED SMALL BUSINESSES MAKE A NAME FOR THEMSELVES

Contrapunto

silver

BeshG by Altel

Affect

silver

MTS - Tariff REEL

MOSAIC + BBDO

bronze

Rebranding by Other Rules: from Tele2 to t2

McCann, Initiative

short-list

Gigabytes become currency for the first time

McCann

short-list

My Security: An Advertising Campaign That Changes Safety Standards

Агентство «Родная Речь»

short-list

MTS VoiceTech. Next-generation communication

BBDO Moscow

Banks and finance

silver

VTB Classics

DDB Navigator

short-list

Changing the Name Without Changing Ourselves.

SkyTecKnowlogy, RoRE

short-list

"Wealth of Love" – A mini-series in the style of an Indian drama on the "Pyatnitsa!" and "Subbota!" TV channels

SberMarketing

short-list

Cloud.ru — Room to deploy

Громкие рыбы

Marketing Disciplines

Best Use of Ambient

short-list

Chizhyk-Pyzhik Media

GREAT

Best Use of Branding and Design

silver

Turning a campaign into a youth movement

emg

Best Use Of Collaboration

silver

ALTEL. HOW THE NATIONAL MOBILE OPERATOR HELPED SMALL BUSINESSES MAKE A NAME FOR THEMSELVES

Contrapunto

silver

«Pyaterochka» & Atomic Heart collaboration

Teammate

silver

Awkward-date insurance

Panda Digital

bronze

BeshG by Altel

Affect

bronze

«Pyaterochka» and Lizards mut die 2 collaboration

Teammate

bronze

GrEAT Art

ICE Agency

short-list

Humans and Neural Networks: Who’s the creator?

Yandex Creative Studio 7.47

short-list

Borjomi for lunch? – elementary, with Elementaree

FUSE MDG (Media Direction Group), OMD Media Direction (Media Direction Group)

short-list

Avito Special Machinery & KAMAZ-Master: Leadership in Sports and Business

Avito Special Machinery

Best Use of Data

gold

Avito Travel: The Irony of Fate — Everything Will Go as Booked

Avito x 12 Creative (KB-12 Group of Companies)

short-list

Together faster

SberMarketing

Influencers

silver

No more dancing on ice.

GREAT

bronze

SLAY

Goose Gaming

bronze

Made in PIK. Based on Real Constructions

Blacklight

short-list

Cyber battle with scammers

JAMI LUP

short-list

Audiovisual project with participation by South Korean idols

VKontakte

Best Use of Event

bronze

HR Opera "The Hiring Machine"

MANGO OFFICE

short-list

VK Asian Dragon Fest: Russia’s Biggest K-Pop Experience

VK Creative

Best Use of Digital Tools Including Mobile

bronze

Spellcasters

OXYGEN

Best Use of Sales Promo

silver

BeshG by Altel

Affect

silver

«Pyaterochka» & Atomic Heart collaboration

Teammate

short-list

Spellcasters

OXYGEN

short-list

Jubilee Fairy Tales

emg

Best Use of Direct Tools

silver

Wishables

BBDO

short-list

Holidays Are Coming from HR Brand

RODNYA Creative PR Studio

Best Use Of Sponsorship

silver

The observatory Ultima Yandex Go at New star camp'24

Creative Agency MEL

short-list

T-Bank & Titany

SkyTecKnowlogy, GPM Ads

short-list

"Wealth of Love" – A mini-series in the style of an Indian drama on the "Pyatnitsa!" and "Subbota!" TV channels

SberMarketing

Best Use of Public Relations

silver

Yandex Eats x Vkusno i Tochka

Yandex Eats

bronze

Pivnov Hradec

Panda Digital

bronze

Smartavia: Values At The Height

G communications

Marketing Effectiveness

Creative Effectiveness

gold

Yasen Kvasen

Salmon

silver

New generation’s taxi

Yandex Magic Camp

silver

MTS - Tariff REEL

MOSAIC + BBDO

bronze

Toad Training

YELLOW YETI

bronze

Ours, like we all are

Агентство «Родная Речь»

bronze

OM3GANG

Yell Bangkok

short-list

T2 “Хватит!” (Enough!)

McCann

short-list

Hvatamba

Avito x Instinct

Breakthrough on a Budget

gold

Yasen Kvasen

Salmon

bronze

DreamDrive: Moscow Chronicles

Askona

short-list

Clothes with a Story

Avito х Premier (in-house)

Long term effect

short-list

"Flamingo": A New Approach to Building Long-Term Relationships with Sellers

SberMarketing

Short term effect

gold

«Pyaterochka» & Atomic Heart collaboration

Teammate

bronze

Unsticking Stereotypes

Zebra Hero & After Agency

bronze

BeshG by Altel

Affect

short-list

Borjomi for lunch? – elementary, with Elementaree

FUSE MDG (Media Direction Group), OMD Media Direction (Media Direction Group)

short-list

Holidays Are Coming without AI

RODNYA Creative PR Studio

Brand Launch/re-launch Campaign

gold

Yasen Kvasen

Salmon

short-list

Yandex Go Rebranding: From Taxi to Super App

Yandex Magic Camp

short-list

SberMobile - The Caring Operator

SberMarketing

Digital Campaigns

silver

«Pyaterochka» & Atomic Heart collaboration

Teammate

silver

Our Walls

Okkam Creative

bronze

Dress-me-kids

Okkam Creative

bronze

«Pyaterochka» helps out while you're AFK

Teammate

bronze

Tour to Kustodia

SberMarketing

short-list

Avito Services. Antistress for your tasks

GRAPE

short-list

Peculiarities of the National Off-Roading

Panda Digital

short-list

Unseens: Mythical Creatures of Russia

SberMarketing

Online Guerrilla & Ambient

silver

NAURYZ | A font that built brand loyalty

REDKEDS

silver

Yasen Kvasen

Salmon

short-list

DreamDrive: Moscow Chronicles

Askona

Experience Marketing

gold

Avito Travel: The Irony of Fate — Everything Will Go as Booked

Avito x 12 Creative (KB-12 Group of Companies)

bronze

Vacancies lab

Re:evolution/ blacklight

bronze

Orevo

IT-company KTS, The Future Agency

Offline to Online

short-list

Back to School:How AUCHAN won the hearts of Gen Z and Alphas in three dimensions

Realweb

short-list

«Pyaterochka» and Lizards mut die 2 collaboration

Teammate

Innovation

bronze

Tour to Kustodia

SberMarketing

Digital campaigns for non-profit

bronze

10% for life

Громкие рыбы

Best AI-Driven Campaign

short-list

Neuro-Ivlev

BBDO

Activations / B2C

Best Sales Promotion Campaign

silver

«Pyaterochka» & Atomic Heart collaboration

Teammate

bronze

«Pyaterochka» and Lizards mut die 2 collaboration

Teammate

short-list

Spellcasters

OXYGEN

Best Event Marketing Campaign (Including Sponsorship)

silver

How to Take Off an Airplane & Match Made in Heaven: A Sky-High Collaboration Between the Dating Service Mamba and Pobeda Airlines

Picturer

bronze

Love Cup - beeline's love show about gaming

Агентство «Родная Речь»

short-list

Humans and Neural Networks: Who’s the creator?

Yandex Creative Studio 7.47

Best Trade and Retail Marketing Campaign (Including Merchandising)

bronze

Jubilee Fairy Tales

emg

Best Integrated Campaign

silver

MTS - Tariff REEL

MOSAIC + BBDO

bronze

Avito Services. Antistress for your tasks

GRAPE

bronze

Back to School: How AUCHAN won the hearts of Gen Z and Alphas in three dimensions

Realweb

bronze

Radost. Bringing joy back to Omsk

Kopernik

bronze

Lay’s Dream Football Team

OJ Group

bronze

Changing the Name Without Changing Ourselves

SkyTecKnowlogy, RoRE

short-list

Spellcasters

OXYGEN

short-list

Space is calling

Dzen

short-list

«Pyaterochka» & Atomic Heart collaboration

Teammate

Best Direct Marketing Campaign / CRM

gold

Wishables

BBDO

Best Non-profit Campaign

gold

A planet unfit for life

Realweb, Zebra Hero, DIDENOK TEAM

Best Use of Strategy

bronze

HONOR X9c — Proved by Russia

emg, CATHOUSE Production

bronze

My Lipstick – My Rules

PHD (Media Direction Group), FUSE MDG (Media Direction Group)

short-list

Back to School: How AUCHAN won the hearts of Gen Z and Alphas in three dimensions

Realweb

short-list

Yandex Go Rebranding: From Taxi to Super App

Yandex Magic Camp

short-list

Changing our name without changing ourselves

Агентство «Родная Речь»

Best AI-Powered Activation

silver

MegaKinometer — How AI Turned Emotions into Subscriptions for "MegaKino"

Mate Digital

bronze

Vacancies lab

Re:evolution/ blacklight

short-list

Follow Kozel

Агентство «Родная Речь»

short-list

The first interactive avatar in retail (M.V for the M.Video brand)

SberMarketing

Best Brand Loyalty Campaign

bronze

Good stories start like this: Avito’s new positioning in support of its social mission

Avito

Activations / B2B

Best Event Marketing Campaign (Including Sponsorship)

gold

HR Opera "The Hiring Machine"

MANGO OFFICE

Best Brand Loyalty Campaign

short-list

New Year’s congratulatory dictation from RoRe Group

Агентство «Родная Речь»

short-list

Furniture of the Year Award

Avito (in-house)

Sectors

Automotive

gold

Unsticking Stereotypes

Zebra Hero & After Agency

Non-profit

silver

A planet unfit for life

Realweb, Zebra Hero, DIDENOK TEAM

Telecommunications

short-list

Rebranding by Other Rules: from Tele2 to T2

Initiative (ADV Group), McCann

short-list

Beeline: The Safest Telecom Operator

Агентство «Родная Речь»

short-list

MTS - Tariff REEL

MOSAIC + BBDO

Dark Market

short-list

SLAY

Goose Gaming

Channels

Best Use of Data & Programmatic

short-list

Ideal digital media mix

Digital Twiga

Best Use of Screens

silver

T-Bank & Titany

SkyTecKnowlogy, GPM Ads

short-list

Rebranding by Other Rules: from Tele2 to T2

Initiative (ADV Group), McCann

Best Use of Audio Platforms

gold

Synesteaser

BBDO

Best Use of Print / Outdoor

gold

Solar Boards

BBDO

short-list

VOLT Energy takes over gaming hubs

Агентство «Родная Речь»

Best Use of Ambient Media

gold

Summer to the Table

Yandex Eats

silver

«All brands are now on Ultima Yandex Market, but here...». Offline project in storefronts

BALAGAN

silver

Nalichniki in «Vkusno — i tochka»

Агентство «Родная Речь»

bronze

Businessaurus

Yandex Magic Camp

short-list

Dzen at NUR Festival 2025

Dzen

short-list

VK Video Magic Ball

short-list

Holidays Are Coming without AI

RODNYA Creative PR Studio

Best Use of Events and Stunts

bronze

HR Opera "The Hiring Machine"

MANGO OFFICE

short-list

Alfa-Dvizh — a festival for the intelligent and the free

median.agency

short-list

Avito's Tech Jungle at the IT festival "From Dreams to Progress" in honor of the 100th anniversary of the Artek Camp

Avito

Best Use of Digital

short-list

Soyuzmultfilm’s Branding Multiverse in Roblox

VOVA family, part of JAMI LUP

short-list

"Scam-off" — beeline's Esports Tournament against scammers

Агентство «Родная Речь»

short-list

Social media promotion of the “Enough” tariff

Rabbit & Carrot

short-list

BBCore – Beauty Bomb’s loyalty mini-app for Gen Z

Vinou

Best Use of AdTechnology/MarkTechnology

silver

“Sobeseding” is a Telegram bot with AI for hh.ru

Hate Agency

short-list

Your space №1

Digital Twiga

short-list

Pixel Battle

SberMarketing

Best Use of Mixed Media

bronze

Nowruz. The holidays start with a ride

Yandex Magic Camp

short-list

Rebranding by Other Rules: from Tele2 to T2

Initiative (ADV Group), McCann

short-list

Youth Campaign “I Know Why I Work”

Hate Agency, Black Light

short-list

Scambusters: beeline's AI-driven detective game

Агентство «Родная Речь»

short-list

Changing the Name Without Changing Ourselves

SkyTecKnowlogy, RoRE

short-list

Hvatamba

Avito x Instinct

Best Use of Media Innovation

bronze

T2 is changing the rules of the game in outdoor advertising

McCann

short-list

Alfa-Bank: Games for Not-So-Small Businesses

Alfa-Bank

short-list

Rebranding with "other rules" in Telegram

Affect

Best use of single media

silver

Borjomi for lunch? – elementary, with Elementaree

FUSE MDG (Media Direction Group), OMD Media Direction (Media Direction Group)

silver

The circle of baby goods driven by Huggies and Avito

Mediaminded, Content+

bronze

T-Bank & Titany

SkyTecKnowlogy, GPM Ads

bronze

You wouldn’t even dream how reliable a bank without branches can be

SkyTecKnowlogy

Best use of channels for non-profit

silver

10% for life

Громкие рыбы

New Media

short-list

Soyuzmultfilm’s Branding Multiverse in Roblox

VOVA family, part of JAMI LUP

Influence marketing

short-list

Mark Eidelstein and REEL

MOSAIC + BBDO

short-list

When Ye Joined VK

NDA

short-list

Yandex Eats x Vkusno i Tochka

Yandex Eats

short-list

iZOOOOOOOOMitelniy (marvelous) quest

Mediamaker, Content+

short-list

The King Without a Mask

Askona

short-list

Special Project: Asian Roaming

Rabbit & Carrot

Content

Best Branded Content

silver

Wishables

BBDO

bronze

T-Bank & Titany

SkyTecKnowlogy, GPM Ads

short-list

The Real Business Pain — in Reels

YELLOW YETI

short-list

“Creating the future: edutainment show "Battle of startups"”

EVEREST Sales House, Okkam, SberMarketing

short-list

Alfa-Bank: Games for Not-So-Small Businesses

Alfa-Bank

short-list

Eastern Fairy Tale: A Video That Won 20 Million Hearts

PHD (Media Direction Group)

short-list

Love Cup - beeline's love show about gaming

Агентство «Родная Речь»

short-list

Peculiarities of the National Off-Roading

Panda Digital

short-list

From ‘Tomboys’ to SHU It Girls: How Makeup Became a Plot Device on Friday! TV Channel

GPM Ads, Starlink

Best use of Content Including Sponsorship

short-list

SLAY

Goose Gaming

Best Collaboration

gold

Science is the new cool. SIBUR and OLOVO have redefined the image of the modern scientist.

Like Group

bronze

GrEAT Art

ICE Agency

short-list

«Pyaterochka» & Atomic Heart collaboration

Teammate

short-list

Borjomi for lunch? – elementary, with Elementaree

FUSE MDG (Media Direction Group), OMD Media Direction (Media Direction Group)

short-list

Clothes with a Story

Avito х Premier (in-house)

short-list

Special Project: Asian Roaming

Rabbit & Carrot

Best brand media

short-list

Ivi Turk: The Heart of Turkish Series Fandom

Ivi (Иви)

Best Content for non-profit

short-list

Blagopoisk: Become a Producer of Kindness!

TMA

Media Excellence

Media excellence for non-profit

silver

Drop a Toy

TrendFox, What if Semin?

silver

"Becoming a mother" awareness campaign

State Autonomous Institution "Mediacenter"

Best Use of Integrated Media

short-list

Changing the Name Without Changing Ourselves

SkyTecKnowlogy, RoRE

Best Use of Media in Limited Budget

silver

Borjomi for lunch? – elementary, with Elementaree

FUSE MDG (Media Direction Group), OMD Media Direction (Media Direction Group)

bronze

Gamification from Samokat: Kroshechka

Ailove

Impact Campaign

short-list

The show Happiness Is Not Measured in Meters

Avito Real Estate

short-list

Together faster

SberMarketing

Excellence in Media Insights & Strategy

bronze

TV Ads – Pizza on the table

Mediamaker

Young Creators

Design

silver

DODOBOX The Dodo World

Wordshop

bronze

DodoBirdieBox

Brave Talents

bronze

Dodo Box. A New World of Adventure

SURF MADE

short-list

Dodo House

Фриланс

Creative Сampaign

gold

VOICEOVER IT

MADS

bronze

Oh, tell me more!

Indoor/Outdoor for non-profit

gold

On the way home

MADS

silver

VASYA WAS HERE

MADS

bronze

Disappeared, and I’m glad I did

Кирилл Кондуков

bronze

Street Exit Navigator

BALAGAN

short-list

Temporary booking

Беспалова Алина

short-list

Home to be

BALAGAN