Yahya Dhissi

Art Director and AI Creative, Samsung Electronics, Morocco

Yahya Dhissi is an accomplished Art Director and AI Creative based in Casablanca, Morocco, with over a decade of experience in the creative industry. He currently works as an AI Creative at Samsung Electronics, where he explores the intersection of creativity, technology and artificial intelligence to deliver innovative, future-facing brand experiences.

Previously, Yahya was an Art Director at Stratëus Group, a company within the Edelman network, where he contributed to high-impact creative campaigns and brand communications for leading regional and international clients. Throughout his career, he has collaborated with well-established brands such as MSD, Huawei, Tanger Med, Marsa Maroc, RMA, Afriquia, LG, UNESCO, OFPPT, SOREC, VISA, Sage and Stellantis, among others, with work spanning advertising, corporate communication, social media, video and digital-first storytelling.

Combining agency and freelance experience, Yahya has built a versatile creative profile across multiple sectors, including technology, automotive, sports and institutional branding, contributing his creative expertise to organizations such as Wydad Athletic Club and JESA S.A. His skill set spans art direction, graphic design, branding, social media content creation, digital marketing, video and motion design, web design and AI-powered creative workflows, using tools including Photoshop, Illustrator, InDesign, Adobe XD, After Effects, Premiere Pro and emerging AI production tools.

Yahya holds a Graphic Design Specialization from the California Institute of the Arts and a BA in English Language and Literature from Hassan II University, and is fluent in Arabic, English and French.