Deputy Managing Partner, Ogilvy Africa, Kenya
Kawata Wafula is a digital marketing expert with 15 years of experience in the African market. At Ogilvy Africa, she leads the digital innovation agenda, combining the best practices of GroupM and Ogilvy to create effective campaigns.
Under her leadership, projects have been implemented for Safaricom, Unilever, Diageo, and other key clients in the region. Kawata has a unique ability to combine a creative approach with data analytics, which allows her to achieve measurable business results.
In 2024, she joined the Loeries Awards jury, evaluating innovation in media. Her approach to work is a balance between strategic vision and attention to detail, as evidenced by the successful implementation of projects in various African countries.
As an experienced leader, Kawata pays special attention to team development and mentoring, helping to nurture the next generation of professionals.
