Yaroslav Zelensky is the Creative Director of VK. He has gained experience in network agencies, boutiques agencies, productions, on the client side, and in corporations. Over 13 years, he has worked across almost all areas of marketing (ATL, BTL, Digital, SMM, PR, Branding, etc.) and in all existing industries.

For the last three years, he has also been involved in teaching at the Russian Economic University and the Higher School of Economics. He developed a separate direction of MTS communication for Generation Z and participated in the launch of one of the most successful AXE campaigns in Russia, achieving a record market share. He also participated in the launch of the least successful AXE campaign, which had only eight participants in the promotion.

His work has earned him awards at festivals like the Effie and Red Apple Young Blood.