Samantha is the Founder and Group Head of Strategy & Media at Dentsu Kenya. 

From the inception of Dentsu Kenya, formerly known as Carat, Samantha's journey has been an inspiring tale of growth and transformation. What began with a single client has burgeoned into the largest agency in Kenya, serving over 40 clients and employing more than 140 skilled professionals. This meteoric rise is a testament to her strategic acumen and fearless leadership.

Samantha's journey has been marked by consistent accolades and recognition. Her notable awards, including the "Future is Female" award by Adweek (2023), Top 40 Women Under 40 by NMG (2018 & 2023), Top 20 CEO's in Kenya by Business Monthly East Africa (2021), and Top 25 Most Influential Women in Marketing (2022), speak volumes about her impact and influence in the industry.

Samantha worked with internationally recognized clients such as Netflix, Standard Chartered Bank, Mastercard, Mondelez, Heineken, Beiersdorf and Nestle)

Embracing the spirit of unity, diversity, and collaboration, Samantha's journey reminds us that empowerment is not just a buzzword but a tangible force that drives progress. This serves as a powerful reminder that action, even in the face of uncertainty, is the catalyst for growth and transformation.