Alexander has been working in the internet advertising and web-development industry since 1998. During this time, he has implemented many successful projects for brands and companies from various segments. Since 2011, he has been developing modern highly-loaded software and hardware solutions for the analysis of big data for displaying targeted advertising (programmatic buying system). Since 2016, he was a Chief Technology Officer at Media Direction Programmatic, since 2018 - Chief Technology Officer at Media Direction Group.
Furthermore, Alexander has an experience as a jury member at festivals: Effie Russia and NPBC.
- Programmatic (desktop, mobile, video)
- Social media
- Ad campaign analytics
- Big Data
- Traffic arbitrage
- Lead generation
- Media advertising
- Recommendation systems
- Digital Out of Home (audience data and targeting)