Alexandr Papkov

Chief Technology Officer, Media Direction Group

Alexander has been working in the internet advertising and web-development industry since 1998. During this time, he has implemented many successful projects for brands and companies from various segments. Since 2011, he has been developing modern highly-loaded software and hardware solutions for the analysis of big data for displaying targeted advertising (programmatic buying system). Since 2016, he was a Chief Technology Officer at Media Direction Programmatic, since 2018 - Chief Technology Officer at Media Direction Group.

Furthermore, Alexander has an experience as a jury member at festivals: Effie Russia and NPBC.

Expertise area:

  • RTB
  • Programmatic (desktop, mobile, video)
  • Social media
  • Ad campaign analytics
  • Big Data
  • Traffic arbitrage
  • Lead generation
  • Media advertising
  • Recommendation systems
  • Digital Out of Home (audience data and targeting)