Content

This category will evaluate content creation or integration into content, which must be consistent with brand values, strategy and clearly address marketing objectives. The jury will evaluate the content’s relevance to the selected media, as well as consumer engagement, as evidenced by performance indicators.

This category evaluates campaigns that demonstrate how the campaign has been successfully enhanced by presenting content, including through sponsorship and product placement

The best collaboration of brands within the framework of a joint project or media campaign, confirmed by performance indicators for all participants

The best thematic media publication created by the brand (media portals, blogs, podcasts, video hosting, applications, etc.)

Socially relevant content. Participants are eligible to participate in charities and non-profit organizations. Brands and agencies can also submit their case studies in this category if they were developed in collaboration with the aforementioned organizations.

The best content created jointly with or with influencers. This category recognizes projects where the influencer is not simply the bearer of an advertising message, but a full-fledged co-creator. Integrations are evaluated where the content seamlessly fits into the blogger's editorial style, maintains authenticity, and generates high audience engagement. Influencers can be niche experts and content creators, as well as widely recognized celebrities.

Projects where artificial intelligence serves as a key tool for optimizing communications, increasing efficiency, and achieving specific business results. This will evaluate the impact of AI on improving ROI, audience targeting, and automation of marketing processes.