Categories and Requirements

Media Excellence

In this category works are being judged based on ingenuity and outstanding skills in media use to deliever a brand message, change consumer behavior or engage consumers at scale. Judging criteria: 20% insight and idea; 20% media strategy and targeting; 30% media execution; 30% impact and results

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Subcategories:

E01
Impact Campaign

All non-product-based social responsibility campaigns aimed to address social, ethical and environmental issues in order to protect and / or improve a brand's reputation. All non-product-based campaigns, including event sponsorship to build the image / raise the profile / shape the perceptions of a brand

E02
Excellence in Media Insights & Strategy

Campaigns that achieved success in uncovering insight, understanding consumer behavior and needs in order to develop a customized media strategy that meets client's specific business goals, marketing objectives and overall brand positioning

E03
Adaptivity in Media Execution

Entrants should demonstrate flexibility in implementation, the ability to "retrain" in the process and achieve results despite all the difficulties encountered in the project implementation process

E04
Use of Integrated Media

Entries should demonstrate how successfully they have integrated the chosen media throughout the campaign and how well the different mediums complement and build on each other to communicate the brand’s message

E05
Long-term Success

Media campaigns which demonstrate great commercial results and which are on go for at least 1 year

E06
Best Use of Media in Limited Budget

Low budget, high impact media campaigns

E07
New Media

Media campaigns implemented with the help of new forms of communication

E08
Media excellence for non-profit

Media campaigns for charity and non-profit organizations

Technical requirements:

To participate in the competition, works are accepted that were implemented by the agency and / or the advertiser (brand) in the period from January 1, 2023 to September 1, 2024, but have not participated in Red Apple before

Deadline for submission of works - September 20, 2024

Mandatory requirement - work is accepted in English

Work upload format:

1. Application in English

- all fields of the application are required;

2. Video case (required):

- in English or with English subtitles;

- a link to a video (YouTube or Vimeo), a resolution of at least 720p (preferably 1080p);

- video duration no more than 2 minutes;

3. Project URL

4. PDF presentation (preferred):

- no more than 15 slides

- aspect ratio 16: 9

5. Presentation board (optional):

- an image with key visual elements of the project and its description, .jpg, .png file (with a width of at least 1772 pixels, a resolution of at least 150 DPI)

- file size no more than 75 MB

Attention! It is forbidden to place the logo or the name of the agency in the work, including in the link, the name of the channel on the video hosting or in the name of the file. Jobs violating this rule will be disqualified.

Access to the material uploaded by the participants has: the organizing committee and members of the Jury.

A fragment of the video case can be used (can be displayed on the screen) during the award ceremony.

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