Categories and Requirements

Content

In this category, jury evaluates how successful the content placement was in engaging consumers and achieving measurable results. Please note that entries should not be judged based on the content, but on the role of media in creating, utilizing and amplifying it. Judging criteria: 20% insight and idea; 20% media strategy and targeting; 30% media execution; 30% impact and results

Subcategories:

This category recognises the best content newly created for the brand. The content should fit with the brand values, strategy and clearly address the marketing challenge. The content should fit with the brand values, strategy and clearly address the marketing challenge. Jury will evaluate the content creation and creative execution with additional credit given to storytelling across media channels and the fit with the chosen market, as well as the customer experience as evidenced by consumer engagement metrics

This category evaluates campaigns that demonstrate how the campaign has been successfully enhanced by presenting content, including through sponsorship and product placement

Best influencer integration within the media campaign. An influencer can be a social media blogger, celebrity, athlete, key industry figure or other famous personality. Integrations can include social media profiles, videos, viral marketing campaigns, etc.

Best brand collaboration in a media campaign resulting in the creation of new products

Best thematic media created by the brand (media portals, blogs, podcasts, video hostings, apps, etc.).

Content on for-good topics. Participants can be charity and non-profit organizations. Brands and agencies can also submit their cases to this category if they were developed in conjunction with the mentioned organizations.

Technical requirements:

To participate in the competition, works are accepted that were implemented by the agency and / or the advertiser (brand) in the period from January 1, 2023 to August 31, 2024, but have not participated in Red Apple before

Deadline for submission of works - September 20, 2024

Mandatory requirement - work is accepted in English

Work upload format:

1. Application in English

- all fields of the application are required;

2. Video case (required):

- in English or with English subtitles;

- a link to a video (YouTube or Vimeo), a resolution of at least 720p (preferably 1080p);

- video duration no more than 2 minutes;

3. Project URL

4. PDF presentation (preferred):

- no more than 15 slides

- aspect ratio 16: 9

5. Presentation board (optional):

- an image with key visual elements of the project and its description, .jpg, .png file (with a width of at least 1772 pixels, a resolution of at least 150 DPI)

- file size no more than 75 MB

Attention! It is forbidden to place the logo or the name of the agency in the work, including in the link, the name of the channel on the video hosting or in the name of the file. Jobs violating this rule will be disqualified.

Access to the material uploaded by the participants has: the organizing committee and members of the Jury.

A fragment of the video case can be used (can be displayed on the screen) during the award ceremony.

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