Categories and Requirements


Jury will reward the best media campaigns in various sectors. The same entry can be submitted only at one sector. Judging criteria: 20% insight and idea; 30% media strategy and targeting; 20% media execution; 30% impact and results.


All food and drinks

All fast moving consumer goods, excluding food and drinks

Technology, homewares, furniture and lighting, toys, fashion, home appliances, other durables

Pharma, OTC drugs, wellness

Cars and other vehicles, auto products and services, logistics

Retail stores, restaurants, fast food, chains, supermarkets, pubs, food delivery, public utilities providing water, gas, electricity and other services

All tourism and travel related services

Live events, museums & galleries, sports (including cybersport events), gaming

All media and publications, including videogames, streaming services, music, TV and radio stations, books, news, digital platforms, other media

All business-to-business products and services

All social responsibility campaigns aimed to address social, ethical and environmental issues. All non-product-based campaigns, including event sponsorship to build the image / raise the profile / shape the perceptions of a brand

Advertising campaigns with social purpose at the heart. Entrants should be a charity, non-profit organisation or government body. Brands may also enter, if they can demonstrate how they worked in partnership with a charity or non-profit cause or organisation

- Residential real estate: apartments on the secondary market and new buildings, penthouses, apartments, townhouses, cottages, country houses, country houses with land

- Commercial facilities: office buildings, shopping complexes, hotels, restaurants, warehouses

Projects implemented for the public sector

Projects implemented for e-commerce platforms and marketplaces

Campaigns implemented for educational institutions/platforms

Campaigns implemented for telecom-operators

Campaigns implemented for financial sector

Farming, viticulture and winemaking, gastroindustry, agrotourism, foodtech and agrotech, agro-education, scientific research projects, technologies and production in the agro-industrial and fishery complex, mineral fertilizer production, veterinary and animal care, deurbanization and business projects for rural areas

Technical requirements:

To participate in the competition, works are accepted that were implemented by the agency and / or the advertiser (brand) in the period from January 1, 2023 to September 1, 2024, but have not participated in Red Apple before

Deadline for submission of works - September 20, 2024

Mandatory requirement - work is accepted in English

Work upload format:

1. Application in English

- all fields of the application are required;

2. Video case (required):

- in English or with English subtitles;

- a link to a video (YouTube or Vimeo), a resolution of at least 720p (preferably 1080p);

- video duration no more than 2 minutes;

3. Project URL 

4. PDF presentation (preferred):

- no more than 15 slides

- aspect ratio 16: 9

5. Presentation board (optional):

- an image with key visual elements of the project and its description, .jpg, .png file (with a width of at least 1772 pixels, a resolution of at least 150 DPI)

- file size no more than 75 MB

Attention! It is forbidden to place the logo or the name of the agency in the work, including in the link, the name of the channel on the video hosting or in the name of the file. Jobs violating this rule will be disqualified.

Access to the material uploaded by the participants has: the organizing committee and members of the Jury.

A fragment of the video case can be used (can be displayed on the screen) during the award ceremony.

У кого все яблочки?
Смотри обзоры лучших кейсов по версии
Red Apple на Best Cases Conference!
Новый выпуск →