Categories and Requirements

Excellence in Media

In these category entries will be judged on how the work demonstrates exceptional and creative best practice within media

Subcategories:

E01
Impact Award

All non-product-based social responsibility campaigns aimed to address social, ethical and environmental issues in order to protect and / or improve a brand's reputation. All non-product-based campaigns, including event sponsorship to build the image / raise the profile / shape the perceptions of a brand

E02
Excellence in Media Insights & Strategy

Entries in this category will be judged on how successfully a media campaign succeeded in unlocking insights into consumer behaviour and understanding their needs in order to develop a customized media strategy that is in line with a client’s specific business objectives, marketing goals and overall brand’s positioning

E03
Adaptivity in Media Execution

Entrants should demonstrate flexibility in implementation, the ability to "retrain" in the process and achieve results

E04
Use of Integrated Media

Entries should demonstrate how successfully they have integrated the chosen media throughout the campaign and how well the different mediums complement and build on each other to communicate the brand’s message

E05
Long-term Success

Media campaigns which demonstrate great commercial results and which are on go for at least 3 years

E06
Use of Media in Limited Budget

Low budget, high impact media campaigns

E07
Best Use of Colaboration

Media campaigns implemented through the collaboration of two or more brands

E08
New Media

Media campaigns implemented with the help of new forms of communication

Technical requirements:

To participate in the competition, works are accepted that were implemented by the agency and / or the advertiser (brand) in the period from January 1, 2022 to September 1, 2023, but have not participated in Red Apple before

Deadline for submission of works - September 17, 2023

Mandatory requirement - work is accepted in English

Job upload format:

1. Application in English

- all fields of the application are required;

2. Video case (required):

- in English or with English subtitles;

- a link to a video (YouTube or Vimeo), a resolution of at least 720p (preferably 1080p);

- video duration no more than 5 minutes;

3. Project URL

4. PDF presentation (preferred):

- no more than 15 slides

- aspect ratio 16: 9

5. Presentation board (optional):

- an image with key visual elements of the project and its description, .jpg, .png file (with a width of at least 1772 pixels, a resolution of at least 150 DPI)

- file size no more than 75 MB

Attention! It is forbidden to place the logo or the name of the agency in the work, including in the link, the name of the channel on the video hosting or in the name of the file. Jobs violating this rule will be disqualified.

Access to the material uploaded by the participants has: the organizing committee and members of the Jury.

A fragment of the video case can be used (can be displayed on the screen) during the award ceremony.

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