Categories and Requirements

Channels

Work in these categories will be judged specifically on creativity and innovation within a communication

Subcategories:

Use of TV & other screens as a main channel of media campaign (including cinema, television, in-flight, showroom, exhibition, outdoor screens, etc.)

Entries in this category must demonstrate use of audio platforms as a main channel of media campaign (radio, podcasts and other audio technology)

Use of print and / or outdoor as a main channel of media campaign (including newspapers, magazines, inserts and trade journals, billboard or poster sites, bus shelters, transit advertising, etc.)

Use of ambient media as a main channel of media campaign (advertising in urban, inhabited or office environment, using objects of surrounding infrastructure as medium of marketing information for target audience)

Use of events and stunts including live shows, festivals, concerts, sporting events, guerrilla marketing, large and small scale stunts, one-off experiential events, etc.

Works in this category should be based on the use of online platforms, formats and tools (websites, microsites, games, search engines, online video, banner ads, etc.). Digital campaigns, where the main tools are Mobile, Social, Technology, Data, Programmatic, should be entered in special categories B07, B08, B09, B10, B11

Use of mobile technologies as a main channel of media campaign (smartphones, tablets, Bluetooth, SMS, MMS, WAP, GPS, mobile games and applications, QR codes, etc.)

Use of social networking sites, blogs, wikis, video-sharing sites, hosted services, etc. to create and / or enhance relationships with consumers. Campaigns in this category should be primarily social media-led

Entries in this category must demonstrate use of technology to execute or support a media campaign (artificial intelligence, augmented and virtual reality, robotics, gadgets and electronics, wearable and interactive technology, etc.)

Entries in this category must demonstrate how a media campaign was enhanced or driven by data

Entries in this category must demonstrate how they used programmatic techonoligies as key component of successful communications

Use of "online to offline" technologies (system that uses online digital strategies to bring foot traffic into physical outlets)

Effective campaign realization within several media channels

Entries in this category must demonstrate how new media is created or used in innovative way to solve business problems

This category will celebrate the very best in direct to consumer marketing for brands. Judges will be looking for a campaign that successfully promotes a product or service directly to the target audience by cutting-out traditional third-party retailers or any other intermediary channels. Judges will be looking to award a campaign that puts the target market at the centre of all activities and showcases innovation in order to drive value and build a strong customer experience

Technical requirements:

To participate in the competition, works are accepted that were implemented by the agency and / or the advertiser (brand) in the period from January 1, 2020 to August 31, 2021, but have not participated in Red Apple before

Deadline for submission of works - September 17, 2021

Mandatory requirement - work is accepted in English

Job upload format:

1. Application in English

- all fields of the application are required;

2. Video case (required):

- in English or with English subtitles;

- a link to a video (YouTube or Vimeo), a resolution of at least 720p (preferably 1080p);

- video duration no more than 5 minutes;

3. Project URL (required)

4. PDF presentation (preferred):

- no more than 15 slides

- aspect ratio 16: 9

5. Presentation board (optional):

- an image with key visual elements of the project and its description, .jpg, .png file (with a width of at least 1772 pixels, a resolution of at least 150 DPI)

- file size no more than 75 MB

Attention! It is forbidden to place the logo or the name of the agency in the work, including in the link, the name of the channel on the video hosting or in the name of the file. Jobs violating this rule will be disqualified.

Access to the material uploaded by the participants has: the organizing committee and members of the Jury.

A fragment of the video case can be used (can be displayed on the screen) during the award ceremony.

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