Categories and Requirements

Excellence in Media

In these category entries will be judged on how the work demonstrates exceptional and creative best practice within media

Subcategories:

All non-product-based social responsibility campaigns aimed to address social, ethical and environmental issues in order to protect and / or improve a brand's reputation. All non-product-based campaigns, including event sponsorship to build the image / raise the profile / shape the perceptions of a brand

Entries in this category will be judged on how successfully a media campaign succeeded in unlocking insights into consumer behaviour and understanding their needs in order to develop a customized media strategy that is in line with a client’s specific business objectives, marketing goals and overall brand’s positioning

Entrants should demonstrate flexibility in implementation, the ability to "retrain" in the process and achieve results

Entries should demonstrate how successfully they have integrated the chosen media throughout the campaign and how well the different mediums complement and build on each other to communicate the brand’s message

Media campaigns which demonstrate great commercial results and which are on go for at least 3 years

Low budget, high impact media campaigns

Technical requirements:


Entries eligible to participate in the Festival are entries created and implemented between January 1, 2019 and November 4, 2020 except for the entries that participated in Red Apple Festival in 2019. 


Entry deadline – November 4, 2020.


Mandatory requirement: all materials should be in English or contain English subtitles. 


Entry submission format:


1. Case study film: 
- YouTube/Vimeo link for video, resolution at least 720p (1080p is preferred)
- duration no longer 3 min 
or


Presentation board: 
- Image with key visuals of the project and its description, .jpg, .png file with at least 1772 pixels width
- resolution at least 150 DPI
or


PDF presentation: 
- no more than 20 slides
- resolution at least 150 DPI
- aspect ratio 16:9 (preferred) 
 
​2. the description of creative idea in English
 
ATTENTION! You can not show the logo or name of the agency in your work. Works that violate this rule will not be allowed to take part in a contest.


The project submitted by participants will be shown on the screen during the work of the jury and at the awards ceremony. There is also a possibility of using these materials in the catalog, on the website of the festival, as well as in the informational materials of media about the Festival.

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