Categories and Requirements

Channels

Work in these categories will be judged specifically on creativity and innovation within a communication

Subcategories:

Use of TV & other screens as a main channel of media campaign (including cinema, television, in-flight, showroom, exhibition, outdoor screens, etc.)

Entries in this category must demonstrate use of audio platforms as a main channel of media campaign (radio, podcasts and other audio technology)

Use of print and / or outdoor as a main channel of media campaign (including newspapers, magazines, inserts and trade journals, billboard or poster sites, bus shelters, transit advertising, etc.)

Use of ambient media as a main channel of media campaign (advertising in urban, inhabited or office environment, using objects of surrounding infrastructure as medium of marketing information for target audience)

Use of events and stunts including live shows, festivals, concerts, sporting events, guerrilla marketing, large and small scale stunts, one-off experiential events, etc.

Works in this category should be based on the use of online platforms, formats and tools (websites, microsites, games, search engines, online video, banner ads, etc.). Digital campaigns, where the main tools are Mobile, Social, Technology, Data, Programmatic, should be entered in special categories B07, B08, B09, B10, B11

Use of mobile technologies as a main channel of media campaign (smartphones, tablets, Bluetooth, SMS, MMS, WAP, GPS, mobile games and applications, QR codes, etc.)

Use of social networking sites, blogs, wikis, video-sharing sites, hosted services, etc. to create and / or enhance relationships with consumers. Campaigns in this category should be primarily social media-led

Entries in this category must demonstrate use of technology to execute or support a media campaign (artificial intelligence, augmented and virtual reality, robotics, gadgets and electronics, wearable and interactive technology, etc.)

Entries in this category must demonstrate how a media campaign was enhanced or driven by data

Entries in this category must demonstrate how they used programmatic techonoligies as key component of successful communications

Use of "online to offline" technologies (system that uses online digital strategies to bring foot traffic into physical outlets)

Effective campaign realization within several media channels

Entries in this category must demonstrate how new media is created or used in innovative way to solve business problems

This category will celebrate the very best in direct to consumer marketing for brands. Judges will be looking for a campaign that successfully promotes a product or service directly to the target audience by cutting-out traditional third-party retailers or any other intermediary channels. Judges will be looking to award a campaign that puts the target market at the centre of all activities and showcases innovation in order to drive value and build a strong customer experience

Technical requirements:


Entries eligible to participate in the Festival are entries created and implemented between January 1, 2019 and November 4, 2020 except for the entries that participated in Red Apple Festival in 2019. 


Entry deadline – November 4, 2020.


Mandatory requirement: all materials should be in English or contain English subtitles. 


Entry submission format:


1. Case study film: 
- YouTube/Vimeo link for video, resolution at least 720p (1080p is preferred)
- duration no longer 3 min 
or


Presentation board: 
- Image with key visuals of the project and its description, .jpg, .png file with at least 1772 pixels width
- resolution at least 150 DPI
or


PDF presentation: 
- no more than 20 slides
- resolution at least 150 DPI
- aspect ratio 16:9 (preferred) 
 
​2. the description of creative idea in English
 
ATTENTION! You can not show the logo or name of the agency in your work. Works that violate this rule will not be allowed to take part in a contest.


The project submitted by participants will be shown on the screen during the work of the jury and at the awards ceremony. There is also a possibility of using these materials in the catalog, on the website of the festival, as well as in the informational materials of media about the Festival.
  
  

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