All food and drinks

All fast moving consumer goods, excluding food and drinks

Technology, homewares, furniture and lighting, toys, fashion, home appliances, other durables

Pharma, OTC drugs, wellness

Cars and other vehicles, auto products and services

Retail stores, eCommerce, restaurants, fast food, chains, supermarkets, pubs, food delivery, public utilities providing water, gas, electricity and other services

All tourism and travel related services

Live events, museums & galleries, sports (including cybersport events), gaming

All media and publications, including videogames, streaming services, music, TV and radio stations, books, news, digital platforms, other media

All business-to-business products and services

All social responsibility campaigns aimed to address social, ethical and environmental issues. All non-product-based campaigns, including event sponsorship to build the image / raise the profile / shape the perceptions of a brand

Effective collaboration with positive results (Cross-Sector/ Media & Brand or Brand & Brand Collaboration, excluding charity, non–profit organisation or government body& Brand Collaboration)

Advertising campaigns with social purpose at the heart. Entrants should be a charity, non-profit organisation or government body. Brands may also enter, if they can demonstrate how they worked in partnership with a charity or non-profit cause or organisation