Anna Tupikina

Chief Marketing & Research Officer, SberMarketing, Russia

Anna Tupikina is Chief Marketing, Research and Customer Experience Officer at SberMarketing, a recognized advertising industry expert, winner of the Media Manager 2026 award, and ranked No. 1 in the Top 1,000 Russian Managers ranking for the second consecutive year.

In 2022, she took charge of the agency’s marketing department, and in 2025, she also assumed responsibility for research and customer experience, leading the team to market leadership: No. 1 among media agencies according to AKAR and Sostav, and No. 1 in AKAR’s creativity ranking in the “Marketing Services” category.

Under Anna’s leadership, SberMarketing has won 260 awards at industry festivals and has been named “Agency of the Year” four times at the Red Apple, Silver Mercury, and Tagline Awards competitions. One of the key areas of her work is the large-scale AI transformation of marketing in the B2B segment.

Anna is also an active public speaker and moderator at major industry conferences, including Digital Brand Day, the National Advertising Forum, and the Atlantes Business Club. Her professional standing is further confirmed by her participation on the juries of leading industry awards, including NPBC, Silver Mercury, and E+.