Managing Director, Rodnaya Rech, Russia
With over 15 years of experience in the industry, Natalia Sysoeva has worked her way up from Ogilvy and Unilever to managing the Rodnaya Rech agency (a division of INACHE). She has been leading the team as managing director since 2021.
Her work has received widespread recognition: over the past two years, projects under her leadership have won 18 awards, including gold and silver prizes at E+, Silver Mercury, and Red Apple. In 2024, her team was awarded two Red Apple bronze awards and was shortlisted for the competition.
A unique combination of international experience and a deep understanding of the specifics of the Russian market allows Natalia to develop effective communication strategies. In 2025, she was invited to be a member of the E+ festival jury, where she evaluated the best works in the industry. Her strategy, based on creativity and focused on achieving specific results, is confirmed by numerous professional awards.
