Director, The Adplanet Group, Singapore
Lim Chong Jin is a Director at The Adplanet Group in Singapore. With extensive experience gained during his tenure as Creative Director at DNC Worldwide Partners, as well as in executive positions at Lintas, Dailey, Hakuhodo, and Adcrobats, he has effectively guided creative teams towards producing award-winning work while remaining out of the spotlight.
Following 12 years in the dynamic fields of advertising and design, Jin made a significant transition to the realm of education. What was initially intended as a two-year sabbatical unexpectedly evolved into a 30-year commitment to mentoring the next generation of award-winning professionals.
In this senior advisory capacity, Jin plays a pivotal role in supporting, directing, and driving strategic initiatives and growth across a diverse array of projects.
In 2023 Jin re-entered the industry as a Director at The Adplanet Group, Singapore's largest independent agency. Collectively, Ad Planet has amassed over 400 creative awards, achieving recognition at renowned competitions such as the New York Festival, Art Directors Club New York, The One Show, Clio Awards, D&AD, and Cannes Lions.
Jin is also the Director of Temasek Polytechnic Design School (TP), and his work lies in the school's academic rigor and its reservoir of creative talent.