Yuri is the Vice President of Transformation at RoRe Group. He has served as a coach at the Wordshop Academy of Communications and Mads Creative School, and he has also contributed his expertise as a jury member for the Effie Awards. Later, he helped startups with marketing and development, and then launched his own project to assist small businesses with advertising in digital channels. More recently, he began working on applying generative artificial intelligence to the advertising business. 

Yuri's key clients have included companies such as IKEA, Mars, PepsiCo, Mitsubishi, Pony Express, Beeline, MTS, Sportmaster, Petrovich, and Cherkizovo.